Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? What are de-influencers?

How To 195

How To Consumer Social Media Community 195

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. The answer is no. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

JANUARY 7, 2024

As said by Ted Coine: ‘Influence will lead marketing efforts by 2020. ’ Influence is surely taking the lead today in the B2B space through influencer marketing. It’s the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.’

B2B 110

B2B Brand Branding Marketing 110

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

OCTOBER 24, 2023

As communicators know, getting an influencer into your brand marketing can pay off in spades if you evaluate and choose carefully. But if your influencer isn’t the right fit, your campaign goes nowhere and your investment washes down the bad-marketing drain.

Consumer 123

Consumer Brand Branding Marketing 123

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 63

Social Media Video Viral Brand 63

Agility PR Solutions

DECEMBER 13, 2023

While virtually every field of business is chasing the AI promise of streamlined uber-productivity, which certainly includes marketing and communications, influencers are among the scant relative holdouts.

Analytics 105

Analytics Measurement Marketing Communications 105

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media 323

Social Media B2B Media Video 323

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. What is Influencer Relationship Management (IRM)?

Social Media 78

Social Media Media Storytelling Creativity 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. It’s clear: the adtech sector is wielding increasing influence during Cannes Lions. Creators and influencers shine This year, Cannes Lions is becoming a hotspot for creators and influencers. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Agility PR Solutions

OCTOBER 5, 2022

However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer marketing space, where 68.6 The post Two-thirds of Latina influencers feel underrepresented in marketing campaigns appeared first on Agility PR Solutions.

Marketing 164

Marketing Consumer Publicity 164

Agility PR Solutions

SEPTEMBER 4, 2023

Influencer marketing is integral to any brand’s PR strategy as it allows you to reach a vast audience through trusted social media personalities. Influencers have the power to direct consumer behavior, enhance brand visibility, and create authentic connections with your target audience.

Marketing 100

Marketing Consumer Social Media Strategy 100

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.

Reputation 195

Reputation Brand Branding Crisis Management 195

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.

Reputation 195

Reputation Brand Branding Crisis Management 195

Agility PR Solutions

DECEMBER 4, 2022

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. The post 4 influencer marketing trends to expect in 2023 appeared first on Agility PR Solutions. The post 4 influencer marketing trends to expect in 2023 appeared first on Agility PR Solutions.

Trends 157

Trends Marketing Social Media Brand 157

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? How can marketing and PR jointly contribute to business goals? Align with marketing strategies and dashboards.

Strategy 195

Strategy Marketing Measurement eBook 195

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. The difference between PR and Marketing. PR comes first. How can you create a well-executed digital PR campaign?

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. In the world of influencers, there are different categories based on follower count and engagement levels. Macro influencers Macro influencers are like digital celebrities.

Product Launch 78

Product Launch Local Small Business Advertising 78

Agility PR Solutions

AUGUST 24, 2022

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. The purpose of both public relations and content marketing is to generate a compelling […]. That being said, most companies typically focus on them separately.

Content Marketing 169

Content Marketing How To Marketing Publicity 169

Agility PR Solutions

AUGUST 26, 2021

When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet more engaged audience that a micro-influencer offers?

Marketing 164

Marketing Publicity 164

Solo PR Pro

FEBRUARY 15, 2022

Influencer campaigns are risky and difficult, right? The average influencer campaign budget is about $1,000, which makes engaging with influencers a realistic goal for your clients. There are ways to approach influencer campaigns for your clients where you can take charge and create meaningful work for clients.

Small Business 99

Small Business Web Nonprofit Resources 99

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. With clever PR, they might back environmental initiatives, team up with eco-friendly celebrities, or shine a spotlight on their ethically sourced materials. Framing the narrative The potency of PR isn’t confined to creating hype.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. A strategic PR campaign can influence the buying decision. Here’s how B2B PR supports sales. B2B PR educates customers.

B2B 170

B2B Brand Branding Education 170

Agility PR Solutions

SEPTEMBER 9, 2022

Social commerce will be the most popular influencer marketing campaign objective within the next year, demonstrating the growth of social commerce in influencer marketing, according to new survey research from industry service provider Influencer Intelligence.

Marketing 114

Marketing Survey Report Industry 114

5W PR

MARCH 8, 2023

Pet influencer marketing is a popular trend in the marketing world. Since brands have realized the impact that pets have on promoting products and services, there are many pet influencer opportunities for all types of animals. Here are some examples of successful pet influencer marketing campaigns.

Automotive 88

Automotive System Instagram Social Media 88

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Data 370

Data Groups Measurement System 370

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Message optimization (SEO for PR). SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

Social Media 272

Social Media Trends Media Instagram 272

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Agility PR Solutions

APRIL 28, 2021

Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with influencers on their marketing campaigns.

Internal 164

Internal International Industry Marketing 164

PRSay

FEBRUARY 2, 2024

Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

Trends 184

Trends B2C Video Measurement 184

Agility PR Solutions

SEPTEMBER 21, 2021

With influencer marketing, your brand focuses on using influential social media users to deliver your messages to an engaged, relevant audience. Influencers combine online campaigns, exclusive content, and user-generated content to market your brand and increase its visibility, reach, engagement, and revenue.

Strategy 153

Strategy Marketing Social Media Brand 153

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ The timeline for beauty campaigns plays a ͏crucial ͏role in ensuri͏ng a seamless ͏execution that re͏son͏ates with the target audience.

Trends 78

Trends Product Launch Consumer Analysis 78

5W PR

JANUARY 29, 2023

One of the most effective and efficient tools that modern companies can use to connect with their target audiences is social media marketing as a way to generate brand awareness and build relationships. That’s when a company decides to collaborate with a social media influencer to promote itself or its solutions.

Brand 88

Brand Branding How To Social Media 88