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Media Mentions Guide: How to Track Media Mentions Effectively

Prowly

A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts. A media mention is the use of a brand name or keyword that you’re tracking.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

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How to submit photos that the news media will use

Axia PR

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. With reporters doing more, newspapers also rely on PR professionals and a company’s PR and marketing department to submit stories – in an inverted pyramid style – and images for publication.

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How To Hire The Best PR Firm For You

PR Insiders

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. The post How To Hire The Best PR Firm For You appeared first on News & Experts. Hire a firm that specializes in the right media for you. Happy publicizing!

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too. Absolutely!

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How to Use Dynamic Listening to Reach New Customers

Cision

How to do that? Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

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How to Get Around Paywalls with Licensed Content

Critical Mention

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. The post How to Get Around Paywalls with Licensed Content appeared first on Critical Mention - Media Monitoring. Fortunately, there’s a solution. Share Tweet Share.

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