PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

Pitching 178

Pitching Training Media Relations Consumer 178

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

Pitching 139

Pitching Travel Software Groups 139

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

Pitching 145

Pitching Construction Media Relations Web 145

PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. I had assembled pitches from members of my monthly coaching program for her to review. Before the program, I sorted through the pitches the members had submitted for her consideration.

Pitching 131

Pitching Media Media Relations Interviews 131

PRSay

AUGUST 31, 2018

Here’s the key concept I’ve learned from observing people I call “ Media Relations Masters ” — the ones who consistently get more than their share of media coverage than everybody else: They never blame the media for not covering them. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Training Sports 145

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 87

Media Relations Media Pitching Course 87

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Instead of beating your head against the wall pitching stories you know are lame, you’ll ultimately become more efficient and effective by having better material to choose from. Get more media pitching knowledge from Michael Smart here. I hear you.

How To 139

How To Pitching Course Media Relations 139

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company.

Pitching 114

Pitching Transportation Report Travel 114

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

APRIL 24, 2020

PR’s still play a vital role in assisting the media, in fact they are needed more than ever with journalists’ hectic schedules and unpredictable breaking news. With that in mind, here’s some advice on how to approach reaching out to journalists and maintaining a good relationship with them during this time.

Pitching 62

Pitching How To B2C Meeting 62

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? One time I was working with a media relations pro from a nonprofit at my media relations workshop. Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Would you like to share them?”.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

PRSay

JULY 10, 2019

It’s the same when you write pitches and follow-up emails. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 137

Pitching Travel Airlines Writing 137

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Share some positivity. That doesn’t mean that you should be sitting on the sidelines either.

Skype 206

Skype How To Crisis Pitching 206

PRSay

JANUARY 2, 2020

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

How To 148

How To Training Creativity Storytelling 148

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. How to pitch the media. How to pitch the media.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PRSay

MAY 3, 2019

That’s why this year my focus is this: how to better integrate your earned media strategy with paid, shared and owned outreach. New types of non-media platforms that will eagerly share your message. How to identify influencers, both paid and non-paid. Using paid tools to boost engagement with your earned media.

How To 134

How To Education Exercises Newspapers 134

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Relationship building takes time. Executive Thought Leadership. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Want to learn how to engage media with a digital newsroom? Not sure what to include in your pitch to reporters? Get our PR Starter Kit today!

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Similarly, we hold each other up in public relations. In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PRSay

DECEMBER 12, 2018

Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Strategy 118

Strategy Pitching Film Advertising 118

PRSay

SEPTEMBER 28, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media 152

Media Pitching Media Relations Writing 152

PRSay

FEBRUARY 5, 2020

Ask yourself right now: “How many media contacts do I have that, if I heard about a blizzard or hurricane or flood approaching their city, I would naturally feel like emailing them about it?”. If you’re serious about media relations and that number is less than 10, then you’ve got some work to do.

Media 151

Media Pitching Media Relations Communications 151

PRSay

MARCH 29, 2019

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 141

Pitching Course Financial Media Relations 141

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Right at the top, I dove into sharing five successful pitch examples. You and I see somebody else’s glistening placement in a sought-after media outlet. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 127

Pitching Media Relations Examples Creativity 127

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Another said coronavirus stories are all she is working on.

Resources 214

Resources Pitching Television Radio 214

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Hotels 131

Hotels Training Viral Pitching 131

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Training 77

Training Travel Media Relations Creativity 77

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. In the end, it has helped me stretch myself, and become more reflective on how I work with others.

Sports 113

Sports Retail Local Report 113

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 170

Report Local Media Pitching 170

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

PR for Anyone

NOVEMBER 11, 2021

Think about how you want to be seen in the world and then work on how you are going to share your message with the world. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations.

Publicity 225

Publicity Marketing YouTube Video 225