ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? If someone were to scroll through, how would they perceive you? Publications .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned. Editorial calendars are created by publications to help editors plan out future issues. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. And it’s not just about external communication, either; it also helps companies with the challenges of talent recruitment and retention.

Social Media 98

Social Media How To Media Employee 98

Shift Communications

DECEMBER 6, 2022

Executive communications programs remain a top way for organizations to achieve this. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice.

Communications 78

Communications Leadership B2C LinkedIn 78

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Know When to Tell Your Story and Create a PR Plan. To learn more, download the full whitepaper here. .

How To 221

How To Media Training Storytelling Financial 221

NewsWhip

MARCH 13, 2024

To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise. Here’s the framework: It consists of three parts: preparing for potential misinformation, evaluating it, and responding to it.

Brand 147

Brand Branding Crisis Exercises 147

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 24, 2022

Here’s how B2B PR supports sales. Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Brand Branding Education 170

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Position Scope.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Position Scope.

Software 150

Software Measurement Analytics Data 150

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 85

Social Media Strategy How To Media 85

Critical Mention

MARCH 6, 2020

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. While PR, communications and marketing professionals may be comfortable speaking in public, the same is not always true of executives.

Publicity 112

Publicity How To Sports Conference 112

Stern + Associates

FEBRUARY 28, 2024

And no matter how much things change, it’s still true. If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts.

How To 98

How To SEO Strategy Social Media 98

Newsfile

NOVEMBER 28, 2023

Whether you’re a newcomer or a veteran in IR, our checklist will guide you through creating accurate and compliant filings. This helps people like investors and regulators understand how your company is doing from a financial perspective. They’re important because they: Show your company’s financial health.

Financial 110

Financial Software System Data 110

PRSay

MAY 25, 2021

Many are also taking a stand against racism and communicating their message of diversity to the public. For companies, the challenge is to communicate authentic, rather than empty, DE&I statements — and to take real action to ingrain those values into their cultures. Daily practices.

Training 190

Training Policies Study Community 190

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Strategy Communications How To 195

Shift Communications

DECEMBER 9, 2021

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. It’s been long known that equal effort should be put into executive positioning on social media, too. Once this is identified, it’s time to build the executive narrative. In some cases, no.

Social Media 113

Social Media Communications Media Leadership 113

PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. Any gap in that [consistency] causes you to degrade trust,” he said. Trust ‘can’t be a communications strategy.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Reputation Us

FEBRUARY 7, 2023

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE , 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?”

Communications 97

Communications Real Estate Reputation Internal 97

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. We examine addressable opportunities to bring balance to internal and external communications. The emergence of mixternal communications.

Communications 78

Communications Employee Internal International 78

PRSay

DECEMBER 28, 2021

What data do you need to execute that strategy? How much of your campaign can be automated? Set aside the time you’ll need to develop and execute a successful strategy within the limits of the medium. Don’t set up a newsletter schedule that you can’t maintain with consistency. What strategy will work best for your brand?

Marketing 210

Marketing Apparel Data Software 210

Deirdre Breakenridge

FEBRUARY 26, 2018

So, how do you socialize your brand? It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. Hootsuite Instagram account is dedicated to showing the world how a day working for Hootsuite looks like. Make it about your team, and you’ll reach your community’s hearts.

Brand 256

Brand Branding Social Media Employee 256

Burrelles Fresh Ideas

APRIL 16, 2024

SOURCE] How influencers are impacting B2B marketing Building Trust and Credibility Establishing trust and credibility is crucial in a crowded marketplace where every vendor claims to offer the best solution. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. Here’s how. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated?

Storytelling 233

Storytelling Education Software LinkedIn 233

Reputation Us

DECEMBER 15, 2023

As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024. can transform not just your operations, but also enhance your messaging and identity, helping you understand how to stand out from the crowd. Leveraging A.I. BE THE GUIDE.

Reputation 78

Reputation Corporate Real Estate Technology 78

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Here’s how people in our circle describe the pros and cons of crossing to the other side. An agency executive is bound to be surrounded by people who basically do the same thing as they do. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. The question is, how do you stand out in an already saturated space? How do you keep investors and journalists engaged all year round.

Strategy 78

Strategy Technology Tools Government 78

PR in High Definition

OCTOBER 27, 2022

Implementing rapid reactive customer communications can allow organisations to circumvent potentially severe reputational damage in the immediate aftermath of a breach. Microsoft released extensive customer communications on the topic, with others such as Amazon and Google Cloud following suit.

Communications 62

Communications Crisis Reputation Google 62

Stern + Associates

JULY 25, 2023

When it comes to practitioners with deep executive experience, it’s hard to argue with the resume of Nigel Travis. In it, he describes how the key to breaking down a culture of fear and confrontation is building an inclusive environment that encourages civil dissent.

Communications 62

Communications Retail Sports Leadership 62

Cision

JULY 25, 2017

So how do you go about getting quality backlinks and improving your brand’s SEO the right way? When it comes to backlinks not all sites are created equal. So, how can you ensure that happens? ” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. .”

Strategy 257

Strategy How To SEO Engineering 257

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Stern + Associates

SEPTEMBER 26, 2023

Principal Research Scientist at MIT’s Center for Information Systems Research (CISR) and one of the world’s leading data thought leaders, becoming great at AI requires a deep understanding of data monetization so AI investments contribute to the right value creating initiatives, with the right capabilities – and generate desired outcomes.

Data 77

Data Strategy System Enterprise 77