Solo PR Pro

NOVEMBER 3, 2020

When working in an industry like PR (especially as a solo practitioner), it’s easy to feel obligated to go above and beyond the call of duty for every client you work with. If you often find yourself responding to emails after hours or cringing every time you see a client’s name pop up on your caller ID, it may be time for a boundary check.

How To 90

How To Communications Pitching Meeting 90

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. - Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

NewsWhip

MARCH 31, 2021

Bryan Pedersen, Chief Information Officer, MSL USA. Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications.

Advertising 131

Advertising Advertising Data Reputation 131

Maxim Behar

OCTOBER 15, 2023

I'm Sasho Kadiev and my guest on today's show is Maxim Behar. One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Is that one of the reasons? PR is not a profession. How are you? Come meet my PR."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. One thousand people read that post in a couple days, and I was thinking that was pretty good.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ReimaginePR

APRIL 18, 2015

Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. Here’s what Wells Fargo says about its values. Know what’s first on the list? You can read the full letter here. He realized he was part of the problem. Not the CEO though.

Company 120

Company Banking Employee Corporate 120

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. This is why you should know how to deal with them in advance. The days when we could sit back, relax and hope for the best are long gone. This is where crisis management comes in.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. She is Nicole Wojno and she is my guest on this latest edition of the Off Script series.

Marketing 64

Marketing Data Interviews Agency 64

Waxing UnLyrical

FEBRUARY 26, 2014

Disclosure: HCL is a client of my agency, Six Degrees PR. Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. However, the campaign partners are ITSA Brand Solutions and FrogIdeas.

Interviews 91

Interviews Twitter Social Media Google 91

Sword and the Script

OCTOBER 17, 2017

I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short of exceptional. meeting at an all-male golf club to the exclusion of their female chief marketing officer”.

Marketing 68

Marketing Ethics Interviews Meeting 68

Waxing UnLyrical

APRIL 5, 2013

That’s a question I’m sure most people here ask themselves constantly. Even in Tripoli, the recent attempt on President Magarief and the assault on the offices of Alassema TV, as well as numerous other incidents, continue to highlight the precarious security situation. His reaction was one of delight.

Government 87

Government Guidelines Course Travel 87

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week.

Corporate 48

Corporate Examples Storytelling Brand 48

ZudePR

NOVEMBER 21, 2019

I’ll let you read it, then at the bottom of this post, I’ll share how it happened. Here goes (for those not au fait with press releases, they have a kinda manufactured language aping journalese). The Korean agent that found the right publisher was literary agency Imprima. But this time it was about me.

Financial 25

Financial Retail Blogging Writing 25

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Bad Pitch Blog

FEBRUARY 12, 2006

But then I remembered one. Here is a decent pitch (DP) from RLM pr. And if you get to the end the payoff is I will explain why it’s a good one and particularly why it’s memorable. And if you get to the end the payoff is I will explain why it’s a good one and particularly why it’s memorable. I can share.

Pitching 40

Pitching Real Estate Government Writing 40

NewsWhip

JULY 29, 2021

Follow Brian on LinkedIn. Maybe we set the stage first, if you can tell us a bit about Methods+Mastery, which is within the FleishmanHillard global network , but an independent agency. I know a lot of agencies say that, but that’s a real commitment of ours and part of the north star that we align to. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

NOVEMBER 19, 2016

The same article also reported, “Peluso will report to Jon Iwata, svp of marketing and communications at IBM, and will begin in the new role on Oct. Indeed, the chief marketing officer is reporting to an SVP who is in charge of marketing and communications. If this is a case of putting PR in charge of marketing, I’m all for it.

Marketing 60

Marketing B2B Creativity Analytics 60

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. On the list are Comcast/Xfinity , Uber , and Amazon. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. He is now the chief digital officer for Solodev , which is in part, developing and commercializing its own content management system (CMS). Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

ZudePR

DECEMBER 30, 2016

Here are my top 10. If you want to receive recommendations like this direct to your inbox in future, sign up here. It’d been creeping up on me for years. Always on, like many people nowadays, I wasn’t hitting the big goals. I’ve read some corking books this year. Sign Up Now. #1: And this book came up.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. One Where Good Guys Win. One where the more truthful and honest you are, the more you enjoy your work, the more money you make. One that few people know about. We both own PR companies, with a twist. Still reading? To share what he knows.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. They employ 20 employees.

Software 138

Software Pitching System Analytics 138

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). The result?

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. The PR industry congratulates itself for banishing AVE from awards.

Publicity 128

Publicity Government Guidelines Facebook 128

MaccaPR

APRIL 27, 2015

Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP presidential hopefuls who are suiting up for the battle to win the right to redecorate the Oval Office, ride in Air Force One and know that when the White House Band plays “Hail To the Chief,” they’re hailing them.

Brand 48

Brand Branding Marketing Agriculture 48