5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. It’s crucial to uphold honesty and transparency; deceptive practices can damage trust and tarnish your brand’s reputation.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. B2B influence isn’t about that.

B2B 79

B2B Marketing Measurement Social Media 79

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Our industry’s own PR Council has penned guidelines suggestions on how to use generative AI ; spoilers, be cautious and don’t feed it proprietary info just yet. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Our industry’s own PR Council has penned guidelines suggestions on how to use generative AI ; spoilers, be cautious and don’t feed it proprietary info just yet. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Konnect Agency

APRIL 20, 2023

Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. This can enhance brand reputation, build consumer trust, and foster long-term brand-consumer relationships.

Trends 52

Trends Marketing Ethics Consumer 52

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. As an industry, AI will carry major concerns around ethics, safety and governance for the foreseeable future.

Crisis 36

Crisis How To Guidelines Reputation 36

Prohibition

JANUARY 18, 2020

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. As PR professionals, we have an ethical responsibility to ensure brands and influencers comply with the law”.

Marketing 62

Marketing Advertising Advertising Social Media 62

Karen Freberg

MAY 14, 2018

I also appreciated seeing Jason share his own takes on some actions he has taken to separate himself from others who do not follow the influencer guidelines and views he does. At the end of the day, you have to stay true to your ethics and values as a person. Can I get an AMEN to what Jason Falls shared in his post ?!

Social Media 41

Social Media Ethics Media Guidelines 41

Stephen Waddington

OCTOBER 20, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. It’s striking how many issues such as ethics, professional development and the reputation of the public relations profession, remain a constant through the history of the CIPR.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stuart Bruce

MAY 29, 2016

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. ” So that’s cleared that up.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

Ethics 40

Ethics Guidelines Handbook Local 40

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

MARCH 1, 2016

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior.

Guidelines 40

Guidelines Construction Employee Policies 40

Maxim Behar

MARCH 12, 2024

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Conversely, they can try to whitewash the reputation of a dishonest company, which is another form of manipulation.

Ethics 64

Ethics Social Media Local Corporate 64

Solo PR Pro

MARCH 29, 2016

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. Do you share similar work habits, work styles and levels of integrity? in Canada ) from a taxation standpoint.

System 40

System Government Insurance Insurance 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Waxing UnLyrical

SEPTEMBER 11, 2018

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

Communications 79

Communications Real Estate Ethics Guidelines 79

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Code of PR Ethics? ). Social media statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. But, naturally appearing on other people’s sites as a guest post is not against any guidelines and, therefore, remains a viable white hat link building tactic. What is White Hat Link Building? The impact on ranking is still up for debate.

Google 71

Google Infographics Pitching Resources 71

Flatiron Communications

JANUARY 12, 2017

Trump’s surrogates Miller, Spicer, Conway and Lewandowski (clockwise from top left), I’m reminded that the PR industry’s trade association (PRSA) publishes a code of conduct that governs such things—a set of guidelines to which these consiglieres clearly paid little heed. It reads: From the Public Relations Society of America.

Journalism 28

Journalism Guidelines Government Training 28