5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. It’s on the company to underline the robust security measures it’s put in place. Resources like Fintech Futures can lend a hand in discovering the outlets that are hot on fintech’s heels.

Strategy 78

Strategy Privacy Financial Guidelines 78

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 47

Ethics Measurement Reputation Guidelines 47

5W PR

DECEMBER 19, 2023

Measure and Analyze Results: After the event, evaluate its effectiveness against your goals. Measuring the Impact of PR Stunts The true success of a PR stunt is gauged by its measurable outcomes. It’s crucial to uphold honesty and transparency; deceptive practices can damage trust and tarnish your brand’s reputation.

How To 78

How To Ethics Measurement Creativity 78

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. There have been some real reputation losers, along with the occasional tone-deaf message.

Brand 284

Brand Branding Small Business Retail 284

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. We recommend ordering your copy today to ensure you and your team are up-to-date and using terms and phrases appropriately.

Publicity 111

Publicity Writing Guidelines Construction 111

PR in High Definition

JANUARY 26, 2022

However optimistic your external communications, if these are not backed up by a firm commitment which can be measured regularly and fairly, external stakeholders will easily see through the mirage. A New Year is the perfect time to reconsider your comms campaigns and building your brand’s reputation. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Victorious PR

JUNE 15, 2023

By partnering with a PR agency well-versed in the crypto space, projects can leverage their expertise to navigate regulatory challenges, interpret complex regulatory guidelines, and ensure compliance while maintaining a positive public image. Note: Victorious PR, as a rule, does not deal in reputation management.

Community 52

Community Education Leadership Guidelines 52

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. If your current sales and reputation stayed as is, where would you be? R – Relevant.

How To 105

How To Engineering Google Web 105

Prohibition

AUGUST 2, 2023

This may include product samples, brand guidelines, and key messaging points. Throughout the campaign, track and measure the performance of your influencers to gauge the success of your campaign. Monitor and manage your brand reputation: Regularly monitor online conversations and media coverage about your drink brand.

Brand 62

Brand Branding Reputation Consumer 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation.

Community 206

Community Nonprofit Conference Social Media 206

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable.

Analysis 90

Analysis SEO Guidelines Google 90

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. You must focus on managing your online reputation and getting your message to the right audience by consistently creating and publishing quality content.

Trends 118

Trends Leadership Measurement B2C 118

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. If you handle the matter with tact, you might just improve your reputation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Flack's Revenge

FEBRUARY 16, 2017

If they don’t, their brands and reputations (and hence businesses) will take a beating. They can and should take measures to combat fake news. Many say that Facebook and Google have no incentive to clean up the mess, as their business models are based on clicks and sharing regardless of veracity. I completely disagree.

Reddit 168

Reddit Government Google System 168

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Policies and guidelines must allow for discretion and autonomy during crisis. And change requires a response. There are few standards in crisis.

Crisis Management 266

Crisis Management Crisis System Policies 266

Shift Communications

MARCH 30, 2015

Think about what things hospitals measure in terms of marketing. A key indicator of great reputation is people talking about you positively. One way to measure this is by returning visitors from social media channels. Examine and measure organic search traffic within your geographic radius.

Healthcare 60

Healthcare Analytics Google Local 60

Stuart Bruce

MAY 29, 2016

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. ” So that’s cleared that up.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. We’ve dug out the content pages from each of the previous publications. 1973: 25 th anniversary.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. Blended media.

Communications 120

Communications Crisis Internal International 120

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Policies and guidelines must allow for discretion and autonomy during crisis. And change requires a response. There are few standards in crisis.

Crisis Management 157

Crisis Management Crisis System Policies 157

Prohibition

MAY 15, 2020

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 62

Crisis Government Social Media Reputation 62

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

DECEMBER 14, 2016

Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. From getting what I perceived as “stock&# messaging, I had a human being talking to me.

Social Media 61

Social Media Media Crisis Energy 61

PR in High Definition

SEPTEMBER 22, 2020

We tend to quote Daniel Kahneman a lot, either in pieces for this newsletter or our own sales collateral, because his work is very important to reputation – and his book, Thinking Fast and Slow , is a banger*. Am I following the latest government guidelines? The primary thesis in TFAS is that humans prefer to ‘think fast’. It’s tiring.

Energy 118

Energy Guidelines Government Measurement 118

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

JULY 18, 2017

It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation. It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life.

Case Study 150

Case Study Strategy Communications How To 150

Prohibition

NOVEMBER 7, 2023

You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! You can also filter for positive and negative sentiment as well as dates.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62