The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Luckily there are certain basic guidelines that always apply and these are the rules you need to work with when creating content. Those opportunities are not only available to media publishers.

Google 113

Google Guidelines Web B2C 113

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. This piece would [quick recap]. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 118

B2B Marketing Survey Software 118

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. At the same time, determining which content a company’s employees interact with is key in creating an effective communication and public relations strategy.

Healthcare 88

Healthcare Strategy Communications Policies 88

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. Why Do Press Releases Still Matter?

How To 98

How To Ethics SEO Guidelines 98

Presspage

NOVEMBER 6, 2017

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Number of pageviews for publication on own website. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Presspage

MARCH 5, 2020

Here are a few of the challenges we’ve noticed PR professionals have to deal with: Messy publication processes. Social media plugins help people who like your content to share it with their networks and improve your page’s presence. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Salesforce uses infographics to highlight important points in its earnings reports. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

APRIL 19, 2016

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. Sharing your news releases on social media generates more visibility and makes it “stickier.” It may prompt questions or comments on social media, and you have the opportunity to engage and offer value.

Writing 100

Writing Guidelines Infographics Social Media 100

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. However, significant publications rank well where ads are typically found all over the page, which can be somewhat confusing. Does this impact link quality?

How To 71

How To SEO Google Examples 71

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Commercial radio + Instagram – Commercial radio loves this social network. Of course, add posting to social media networks as a third part of this linked tactic set.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. How Social Media Fits into the Picture.

Financial 99

Financial Video Guidelines Infographics 99

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Guidelines. Search to see if the blog you’re approaching has guest blogging guidelines. Infographics. Word limits? Back to that data. Crowdsource.

Blogging 40

Blogging Guidelines eBook Viral 40

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. This concept applies in design as well.

Infographics 60

Infographics Tools Guidelines Writing 60

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. The media attention that companies get can positive or negative. Free markets demand a free press.

Brand 253

Brand Branding Government Ethics 253

Contently - Strategy

JUNE 11, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. The media attention that companies get can positive or negative. Free markets demand a free press.

Brand 55

Brand Branding Government Ethics 55

Bad Pitch Blog

AUGUST 18, 2011

So here''s a cross-post from Strategic Public Relations. --. There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics). And sometimes there’s a need to leverage new rules for new tools (social media as engagement vs. broadcast). They’re valuable.

Marketing 42

Marketing Print Guidelines Wikipedia 42

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0.

Data 106

Data Meeting Measurement Guidelines 106