Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 298

Pitching Software Construction Writing 298

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? A simple google search of “new laws in [state] 2022” gives you quite a few resources. If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY.

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Pitching Strategy Publicity Media 130

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google never really invested in FeedBurner , but even so, it was simple, and it worked.

Google 109

Google Tools Analytics Blogging 109

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. That is where they do their research so build your online PR muscle and make sure when people Google you, you check out. This week I’m going to talk about publicity and marketing. Access is simple and providing information is so easy to do.

Publicity 225

Publicity Marketing YouTube Video 225

Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch? What are the easiest pitching mistakes to fix?

Community 157

Community Pitching Media Newspapers 157

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring.

Pitching 136

Pitching Media Privacy YouTube 136

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

Analytics 143

Analytics Google Data Technology 143

Flack's Revenge

MARCH 24, 2023

One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. .” The pitch said: Using data from the U.S. The pitch said: Using data from the U.S.

B2B 240

B2B Nonprofit Small Business Google 240

Buzzstream

JUNE 14, 2024

They found that the top-ranking result in Google has almost four times more backlinks than positions 2-10. A study from Internet Marketing Ninjas found that over 96% of websites ranking in the top 10 of Google had more than 1,000 unique referring domains. But let’s look deeper at where Google is headed with AI and LLMs.

Digital PR 62

Digital PR SEO Pitching Google 62

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

B2C 88

B2C B2B Pitching Conference 88

Buzzstream

MARCH 3, 2020

And although podcasting has become a very crowded market, you’d be surprised how few businesses are actually leveraging these opportunities. Here’s the message I sent to Heather: When pitching to be a podcast guest, I incorporate the following elements into my message: In the subject line, make it clear that you’re pitching a podcast guest.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now.

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. I find that to be a wholesome notion.

Software 144

Software Pitching System Analytics 144

Sword and the Script

DECEMBER 1, 2020

Don’t get me wrong, it’s a great story – I’ve seen mirror images in other vertical markets too – but it’s really hard to pull off successfully. Reporters get pitched – a lot. The product aims to help PR with “the ability to test and refine media strategies before pitching. We’re seeing it again this month.

Pitching 86

Pitching Report Tools Software 86

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people often plan out pitch calendars months in advance. Feedback on pitches. This past year, our team has supported two IPOs for ad tech clients, with another on the way!

Agency 310

Agency B2B B2C Pitching 310

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! I didn’t think of that! PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

Buzzstream

JULY 26, 2018

Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold: Most of these articles are focused on traditional email marketing, rather than the outreach that’s typical of PR, link building and influencer marketing. Google evaluates campaign emails holistically.

Google 75

Google Interviews System Pitching 75

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 88

Video Publicity Marketing Analytics 88

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. She pitched it to her editor who loved it too and they wrote an article about me. Google is a great resource for magazine covers. Remember that Google is a question search engine. Additionally, you never know where they might end up.

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Publicity Television Local Pitching 331

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370

Strategy Communications Reputation Measurement 370

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media. Many people are on vacation.

Publicity 246

Publicity Pitching Television Newspapers 246

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 180

B2B Company Marketing SEO 180

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

PR for Anyone

NOVEMBER 5, 2021

It’s very likely that you Google that person or company. The same is true for sellers, they are going to check you out on Google before they work with you. What happens when someone Googles you? 5) Do you regularly pitch the media? 8) Is your messaging consistent with your target market? Do you check out?

Real Estate 130

Real Estate Google LinkedIn Social Media 130

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn.

Analytics 0

Analytics Google Data-Driven PR Training 0

PR for Anyone

OCTOBER 28, 2021

Google makes that very easy for us! Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Google the journalists. “Who writes about [industry] for [publication].”

Publicity 130

Publicity Pitching System Small Business 130

ImPRessions - Crenshaw Communications

MAY 20, 2020

Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. . Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. For content marketers, Hubspot or a competitor is a must-have.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. Agency order books are still moving, but clients are cautious.

Agency 98

Agency Publicity Marketing Banking 98