Buzzstream

DECEMBER 28, 2023

Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. But you can further level your game with Google search operators like inurl: and intitle: operators. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 13, 2023

Feature Highlight: Their Ahrefs SEO Toolbar integrates into your Google searches and individual pages to quickly see backlink data for posts (and the more backlinks, the more coverage—making it a potential idea to replicate.) You can use it in Gmail and Google Docs for real-time editing. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Feature Highlight: Their Ahrefs SEO Toolbar integrates into your Google searches and individual pages to quickly see backlink data for posts (and the more backlinks, the more coverage—making it a potential idea to replicate.) You can use it in Gmail and Google Docs for real-time editing. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. But you can further level your game with Google search operators like inurl: and intitle: operators. Pricing: Free, $38/mo Personal plan 5.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. For “In the News,” we draw from a daily monitoring report from Cision and targeted Google searches to manually compile a list of the expert’s (and school’s) media mentions. As the No.

Publicity 157

Publicity Social Media Report Fashion 157

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. Infographics. These are: Improving a client website’s rankings. Cosmopolitan. Marie Claire.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

NOVEMBER 2, 2021

This could be relationships with key stakeholders and journalists or access to top-tier news websites like Google News, Yahoo, and Bing. Also, the systems save them as HTML for Google crawlers to locate them. For this reason, a newswire with deep ties in the media world should be among your top picks. Support System. Multimedia Embed.

Writing 52

Writing System Automotive SEO 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Yelp, Angie’s List, and Google Reviews are examples of other popular sites that can provide you earned media opportunities.

Publicity 70

Publicity Small Business Advertising Advertising 70

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Support an online chat (Google or Twitter, for example) where sales and other executive leadership collaborate to discuss findings or ideas, and answer buyers’ questions.

Leadership 81

Leadership Reputation Measurement Video 81

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Norton's Notes

JULY 17, 2014

This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. They are not looking to improve a client’s reputation they just want to appear first on Google. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

PR 20/20

MAY 23, 2017

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

The Stalwart Blog

SEPTEMBER 9, 2019

There’s a company called Invesp that posted a really good infographic. In it, the graphic cites that nine out of 10 consumers value online reviews as much as they do personal referrals. Consumers will likely to spend 31 percent, almost a third, more with an organization if they have positive reviews online.

System 74

System Infographics Consumer Company 74

Contently - Strategy

NOVEMBER 27, 2018

Enter: Google. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. But think of it this way: Before you make any high consideration purchase, you do research and look for reputable sources that can help you form an opinion.

Strategy 108

Strategy How To Content Marketing Analysis 108

Beyond PR

AUGUST 12, 2016

Keywords are key to getting indexed on search engines like Google. Keyword stuffing makes your content read awkwardly and negatively impacts your reputation. Or take the most important statistics from your research to build an infographic. What keywords will boost visibility?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Bad Pitch Blog

AUGUST 4, 2011

But I will note it’s required me to use something other than Google and the Interwebs to unearth information. We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more. Some PR anthropology on my part has me fascinated with William G. So who’s Werner and why should you care?

Film 80

Film Infographics Advertising Advertising 80

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

ReimaginePR

AUGUST 29, 2016

You can curate a positive reputation as a brand that always answers back. You’ll do this with the help of Google Analytics.). On social media, you shouldn’t hog the conversation, or else it’s not really a conversation, is it? Ask compelling questions of your audience – Don’t just ask, also reply to the responses.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

AUGUST 13, 2018

Discovery is all about sourcing the right lists through the medium of your choice (often Google, but also media and content databases) using a combination of keywords and filters to find the right audience. Google a relevant search term for the content you’re trying to promote. Click the MozBar chrome extension while on the SERP.

Google 117

Google Measurement Advertising Advertising 117

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Bylined Bloggers Build Search Visibility on Google. Two words: Author Rank.

Blogging 48

Blogging Employee Corporate Google 48

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Google Analytics. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. and b) how can a brand safely harness its lay followers for its own aggrandizement — a feat still considered by many too fraught with reputational risk.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28