Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). Put this list in a Google Doc and start brainstorming ideas next to it so you’re ready to post every day.

Real Estate 227

Real Estate How To Infographics Video 227

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 69

Infographics Data Case Study Content Marketing 69

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Ask fellow bloggers for links.

SEO 80

SEO Infographics Strategy Viral 80

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

Shift Communications

MARCH 5, 2015

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it? Case Studies. How-To-Guides.

Case Study 210

Case Study How To Infographics SEO 210

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. And if they Google you and there’s nothing there, I always say you could be the best in your industry. Post something seasonal.

How To 130

How To Video Interviews YouTube 130

Beyond PR

APRIL 13, 2018

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be a challenging task, but it can also uncover valuable opportunities if done correctly. Google Alerts is a typical example. That’s where paid media monitoring services come in.

Media 73

Media Google Measurement Print 73

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). KellyeCrane PR / Social Media consultant (but not the smarmy kind), speaker, blogger, tech junkie.

Infographics 40

Infographics Creativity eBook Education 40

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Privacy 124

Privacy Google Advertising Advertising 124

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media. Ready to brush up on your media relations skills? Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. It’s also difficult to filter out irrelevant stimuli – people are more easily distracted by multiple streams of media.

Technology 100

Technology Infographics Financial YouTube 100

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Sometimes earned media outreach can support or extent a key paid campaign. Prioritize.

Infographics 149

Infographics Retail Resources Employee 149

PR in High Definition

AUGUST 25, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. One method for amplifying your coverage and content is using your shared media – channels you have an indirect influence over. Something simple like a photograph works, or even an infographic.

How To 54

How To Media Infographics LinkedIn 54

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Incorporating press release links within your content can enhance your online visibility and reach a broader audience, increasing the chances of media coverage and further distribution.

Engineering 101

Engineering Writing Mobile SEO 101

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Announcing Newsworthy Content.

Infographics 105

Infographics SEO Writing Pitching 105

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage.

Writing 213

Writing Report How To Google 213

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. Adding this tag removes the page from Google, which hurts the authority signals you have built up for the page.

Pitching 87

Pitching Infographics Survey Resources 87

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Cision

JANUARY 11, 2017

According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. According to the study, here are the most shared content types in order of popularity: Infographics. Using Media in Your Content.

Strategy 120

Strategy Infographics Content Marketing Study 120

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Social Listening. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79