Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. How Do You Like Them (Infographic) Apples? Just don’t try to apply them to your oranges.).

Infographics 77

Infographics Pinterest Case Study Facebook 77

Shift Communications

MARCH 5, 2015

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Buzzstream

FEBRUARY 15, 2024

When other relevant sites in your niche signal that your site is an authority for a topic with a link, Google will perceive you as an authority. If anything, it will confuse Google. The metrics emulate Google’s PageRank system. This represents a natural link growth over time, which Google wants.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. When it comes to monitoring social media in a crisis, Chris Syme has tons of experience. The benefits of monitoring social media as a regular business operation. Add her to your circles on Google Plus.

Social Media 249

Social Media Crisis Media Training 249

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Privacy 96

Privacy Google Advertising Advertising 96

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media. Ready to brush up on your media relations skills? Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Incorporating press release links within your content can enhance your online visibility and reach a broader audience, increasing the chances of media coverage and further distribution.

Engineering 99

Engineering Writing Mobile SEO 99

Beyond PR

APRIL 13, 2018

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be a challenging task, but it can also uncover valuable opportunities if done correctly. Google Alerts is a typical example. That’s where paid media monitoring services come in.

Media 73

Media Google Measurement Print 73

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 28, 2023

With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Have questions about using keyword research for crafting news release headlines?

Writing 216

Writing Report How To Google 216

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media. Social Media Trends.

Social Media 0

Social Media Marketing Media Customer Service 0

Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 28, 2023

With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. Adding this tag removes the page from Google, which hurts the authority signals you have built up for the page.

Pitching 87

Pitching Infographics Survey Resources 87

The Proactive Report

DECEMBER 12, 2017

Download the Google Analytics custom PR Dashboard we developed and get started. Design: An awful lot of content today is visual – photography, original images, social media images and infographics. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest.

Analytics 228

Analytics SEO Infographics Software 228

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find your unlinked brand mention, you can try a few methods: Search Google for your brand Set up Google , Talkwalker , or Ahrefs alerts for your brand Search for your brand on Ahrefs’ Content Explorer using your brand name -yourwebsite.com. Let’s look at #3 below for Buzzstream using Ahrefs.

Examples 133

Examples Software Pitching Tools 133

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. By investing in rankable blog content on Google, brands can expand the ways they show up online.

Conference 62

Conference Marketing Instagram YouTube 62

Prohibition

JANUARY 29, 2024

But there is much more to blogging than sprinkling in a few keywords… Climbing the google rankings A regularly updated blog with fresh content is key for online visibility. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? Increase views and engagement by up to 2.8x

Case Study 210

Case Study How To Infographics SEO 210

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day? 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Here’s a simple checklist for a little social media competitor audit. Cool infographics. . “We have always been shameless about stealing great ideas.”

How To 198

How To Real Estate Web Case Study 198

PR 20/20

JULY 9, 2020

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? Frase also analyzes the top 20 results for a Google query, and automatically generates a content brief for it. Did you know 20% of Google searches have never been seen before?

Google 90

Google SEO Trends Content Marketing 90

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97