Cision

OCTOBER 28, 2015

Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text. Imagery appeals to journalists.

Communications 120

Communications Telecommunications Infographics Video 120

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

Survey 91

Survey How To Reddit Pitching 91

Beyond PR

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Here’s a simple checklist for a little social media competitor audit. Implement viral marketing tactics. Cool infographics. So where do you start and what are the steps?

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Solo PR Pro

JUNE 9, 2015

If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Infographics. Back to that data. Crowdsource.

Blogging 40

Blogging Guidelines eBook Viral 40

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? The problem?

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. A few questions to consider asking: Does Google Analytics point to a handful of excellent blog posts driving maximum traffic to your site? Did one of your white papers go viral or get backlinked by many notable websites?

eBook 52

eBook Video YouTube Blogging 52

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JANUARY 23, 2019

On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. But who molded the media landscape this way? Did the Vox experiment, an entire media brand based around explainers, ultimately work out?

Media 111

Media Journalism Content Marketing Education 111

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media has made everyone accessible, take advantage.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017).

Web 60

Web Google Mobile B2B 60

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28