Onclusive

JANUARY 26, 2022

To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients. Where do you find impactful journalists? Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Cision

JULY 29, 2021

Journalists need to find balance and avoid burnout. The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media.

Social Media 318

Social Media Media Blogging 318

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it. Journalists cross into PR Finally, with the volatility in the media industry over the last couple years, Chris sees a hiring advantage for PR and communications agencies. Patrice Gamble agrees.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. The panelists can include other industry executives, analysts, academics, or journalists.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” The best journalists I’ve known are those who are unusually good at getting people to talk, and making them comfortable enough to open up. You’re showing they have something new to add.

Interviews 296

Interviews How To Reddit Journalism 296

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? Journalists must find both the gist and the “hook” of the story in the introductory paragraph. Ask yourself, why would someone want to find out more about this topic? Then answer this question in your intro.

Pitching 195

Pitching Data Technology Storytelling 195

Garrett Public Relations

MAY 4, 2022

With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […]. As anyone in PR can tell you, earning media coverage these days can be a challenge.

Media 215

Media Pitching Survey Publicity 215

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 127

Twitter Survey Journalism Social Media 127

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Onclusive

OCTOBER 4, 2021

With millions of reporters, influencers and bloggers out there, it’s increasingly important to find the right ones who can help tell your stories and have the most impact on your business – as well as your competitors. Then we confirm which of them are full-time, active journalists with recent contributions to reputable publications.

Industry 195

Industry Media Reputation Report 195

PR for Anyone

MARCH 24, 2020

If so, are you staying connected with those journalists? A few years later that journalist sent me an email saying she was with Forbes now and had always loved my story. People in the media move around all the time so fostering and maintaining relationships with journalists is vital. It’s really not that difficult to start.

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. As a result of a thorough human curation process, Onclusive now boasts the most current journalist database in the industry.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. For example, “DATA: 42% say AI will not take over.”

Pitching 193

Pitching Writing Media Advertising 193

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

Agility PR Solutions

OCTOBER 1, 2023

It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications firm Greentarget finds that the next generation of journalists remains optimistic about the future of their (..)

Journalism 120

Journalism Media Technology Publicity 120

PR for Anyone

MAY 25, 2020

You want to find the right journalist. Some of these journalists get five hundred to one thousand emails a day. You know who the journalist is, but you don't send them a good story. Find the right journalist.” - Christina Daves (00:29-00:30) One of the best ways to find hooks is on magazine covers.

Publicity 264

Publicity Google Engineering System 264

Prowly

OCTOBER 18, 2021

Many are finding a lot of the relationships that they have so carefully built over years are suddenly disconnected, off-track, paused or just […]. The post 5 Tips for (Re)connecting with Journalists in the New Normal appeared first on Prowly Magazine. Just ask any PR pro.

Media 253

Media 253

PR for Anyone

SEPTEMBER 27, 2023

After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. Find us on The news can often feel like a never-ending parade of gloom, doom, and despair. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor.

Storytelling 162

Storytelling Television Instagram LinkedIn 162

5W PR

MARCH 26, 2024

It’s time to do some homework to find the publications and journalists who really “get” the startup’s focus. Look for influencers, analysts, and journalists who have a solid online footprint and respect among the audience. Join conversations with potential clients, influencers, and journalists.

Strategy 78

Strategy Privacy Financial Guidelines 78

Prowly

MARCH 15, 2022

You’re sure your story is actually newsworthy in the eyes of journalists and the public. The post Story Angle Ideas: How to Find the Right Angle for Your Pitch appeared first on Prowly Magazine. If you’ve constructed your pitch properly, you have two key pieces of the puzzle already in place: 1.

Pitching 223

Pitching Construction How To Publicity 223

Remote PR Jobs

SEPTEMBER 25, 2023

But journalists are busy people. Every publisher -- and even every journalist -- is different. If it’s obvious you don’t understand their publication, journalists aren’t going to take you seriously. If it’s obvious you don’t understand their publication, journalists aren’t going to take you seriously.

Pitching 130

Pitching Media Print Publicity 130

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving.

Blogging 113

Blogging Software B2B Survey 113

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Below are 7 ways that PR professionals can tighten those all-important journalist relationships. That requires thoughtful attention and a strong sense of how media work. Use email well.

Media 333

Media Pitching Report B2B 333

PR for Anyone

APRIL 21, 2020

In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak. There are three steps: Be newsworthy Create good hooks Find the right journalist The pandemic is taking over the news. Journalists right now are probably inundated and exhausted like most of us.

Industry 189

Industry Local System Google 189

Prowly

JULY 29, 2020

A large percentage of this amount goes to media coverage that includes finding and working with journalists and reporters. The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Financial 215

Financial Advertising Advertising Report 215

PR for Anyone

OCTOBER 18, 2023

To help us understand and navigate disruptions, Joanne Lipman discusses her new book, “Next” Joanne is a renowned speaker, an award-winning journalist and a bestselling author. Find us on The ability to adapt is an indispensable life skill. Failure is nothing to be ashamed of, and is actually part of how you succeed.

Journalism 130

Journalism Instagram YouTube Facebook 130

Cision

NOVEMBER 18, 2021

PR Newswire for Journalists can help you find all the holiday content you need. Holiday deadlines don’t always lead to your most creative writing.

Creativity 156

Creativity Writing Blogging Media 156

PR for Anyone

SEPTEMBER 24, 2023

After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. Find us on The news can often feel like a never-ending parade of gloom, doom, and despair. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor.

Storytelling 130

Storytelling Television Instagram LinkedIn 130

Buzzstream

JANUARY 15, 2024

We also look at the insights and data generated from our recent BuzzStream-powered analysis of 1,000 subject lines sent to 29,095 journalists. The Fight for Attention in Digital PR A journalist’s inbox is a battleground where digital PR professionals must fight for a finite amount of time, attention and engagement.

Case Study 83

Case Study Digital PR Study Tools 83

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. Journalists are more likely to tweet where they are going or what their new beat will be in their next job. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

PR for Anyone

SEPTEMBER 8, 2021

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. This past year, journalists went through the same things we did… working from home, stay at home parents, home school teachers, not seeing their loved ones, etc. Build a relationship with a journalist.

Television 221

Television Pitching Interviews Radio 221

Institute for Public Relations

MARCH 26, 2024

journalists was conducted Jan. Key findings include: 1.) 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024? An online survey of 1,106 U.S.

Journalism 52

Journalism Trends Survey Social Media 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. I learned what good and bad PR looks like, and I also discovered that, for some reason, most journalists don’t answer emails from PR pros. Be informative, but concise.

Pitching 100

Pitching Report Writing LinkedIn 100

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Disaster #4: Follow-Up Fail I know some journalists tell PR people not to follow up with them, but failure to follow up on a pitch can mean a missed opportunity. of us for every journalist out there). Solution: Find ways to punch up the story and give reporters more to chew on by folding the pitch into the narrative organically.

Pitching 240

Pitching How To Report Radio 240

NewsWhip

APRIL 17, 2023

Reporters want to tell stories that matter and find topics that will get people talking, and there’s no better way to do that than to focus on issues that already have people buzzing. The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have.

Reddit 147

Reddit Report Chemicals Sports 147