Cision

JUNE 30, 2017

It is the key driver to public perception and reputation for companies large and small — yet earned media is struggling in the ability to strategically execute at scale and measure all the above. But ironically, it is simply not getting its just due when it comes to measuring its impact. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example. Fewer, clearer objectives always beat vague or sweeping ones.

Strategy 220

Strategy Measurement Advertising Advertising 220

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. This commitment builds trust and a positive reputation with both the public and policymakers. The promise of continuity already has people cheering.

Leadership 69

Leadership Biotechnology Policies Local 69

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. This has less to do with the actual business storytelling and more about how The Man measures journalists. Uncategorized business storytelling how to pitch journalists Muck Rack survey on journalists'

Pitching 146

Pitching Survey Storytelling Newspapers 146

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish. In the past year, I’ve seen the PR and social teams take on a much more commercial lens.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Attention and reputation boost from annual report.

Report 60

Report Financial Corporate Reputation 60

Cision

NOVEMBER 10, 2015

Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves.

Crisis 120

Crisis Brand Branding Crisis Communications 120

The Resolution Blog

SEPTEMBER 8, 2015

Google has moved the goalposts for Search Engine Optimization, now focusing search algorithms on editorial influence, reputation and trust. Andy Green ( @andygreencre8iv ) is a leading expert in Brand Storytelling, Creativity, memes and PR strategy. billion people go to Google every day. ‘Digital Competent’ - here I come.

SEO 120

SEO Google Engineering Data 120

Ishmael's Corner

MARCH 12, 2017

The Art Of Storytelling In Business Communications And Public Relations. 2 Executive Coming from the PR Ranks appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. While hiring a No. 2 doesn’t guarantee a change in a.more.

Storytelling 67

Storytelling Writing Communications Publicity 67

MaccaPR

JULY 24, 2019

Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? They equip non-profits with the financial backing they need to further their mission. Fill Your Storytelling with Purpose. Make It An Experience. million to St.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Onclusive

JULY 27, 2023

Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully.

Tools 354

Tools Internal International Resources 354

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

NOVEMBER 27, 2018

2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. The ownership of storytelling is allowing us to outpace other marketing rivals. #4 They see a growing market, and growing opportunities for their companies. #2 The agility of public relations is proving its strength.

Report 85

Report Analysis Financial Reputation 85

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. engineering, HR or financial staff) were hitherto under-used in ongoing organizational narratives. (p. .” If you ask a journalist what he or she does, likely they will say they tell stories. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. Source: Fend Off Reactionary Cuts ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. Measurement will continue to grow in importance to clients and agencies, especially when it comes to reputation management, lead generation, or impact on policy or social change.

Measurement 120

Measurement Study Data Agency 120

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. Financial transactions, even ones as simple as this, tell a story in which the beginning, middle, and end flow together to deliver an idea or evoke an emotion.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. Financial transactions, even ones as simple as this, tell a story in which the beginning, middle, and end flow together to deliver an idea or evoke an emotion.

Storytelling 20

Storytelling Technology Financial Groups 20

Maxim Behar

MARCH 6, 2022

Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” And now that there is a big fight between three businesses.

B2B 52

B2B Communications Media Newspapers 52

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. Amplified Network Marketing is NEW Podcast that showcases David’s 34 years of Business, Network Marketing and Financial experience. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

SEPTEMBER 18, 2014

The narrative of what we do must also be shifting away from storytelling as the primary function of public relations toward framing PR as the strategic management of organizational relationships. I find it gratifying to realize that the public relations body of knowledge now supports senior practice in Canada.

Study 99

Study Measurement Survey Education 99

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. In PR, I focus on brand reputation and relationships with target audiences. It’s about value.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60