ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. And in reporters respecting the role of PR professionals as managers of that relationship.

Media 212

Media Pitching Report Interviews 212

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories. Public Relations'

Wikipedia 205

Wikipedia Pitching Fashion System 205

Deirdre Breakenridge

JUNE 8, 2016

She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University.

Social Media 150

Social Media Pitching How To Media 150

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 6: Content marketing replaces media relations.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. The rise of social media shortened the lifespan of a new story. With the lifespan being shorter, leveraging the media opportunity is more critical than ever before. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She’s just getting started in her social media marketing career, but I can see a path of growth and opportunity for her at Affinity in the months ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

SEPTEMBER 26, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 63

Journalism Social Media Study Comparison 63

Bianchi Biz Blog

NOVEMBER 12, 2021

But crucially, in a deal GM struck with the Canadian autoworker union Unifor after a months-long period of international protests, Oshawa Assembly was to remain open in a limited fashion as a stamping operation. How long have you been in journalism and how did you get started?

Automotive 52

Automotive Meeting Report Media 52

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. You can also get a copy of our free ebook: " Setting Up a PR Plan ". What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Bianchi Biz Blog

SEPTEMBER 20, 2021

How long have you been in journalism and how did you get started? Gardening is definitely an old-fashioned hobby, but it’s good for the soul and I love it, plus nothing tastes better than homegrown food! Anyone can reword a press release, but it takes skill and effort to craft a story that really grabs the reader.

Meeting 66

Meeting Automotive Media Airlines 66

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Communications Conversations

MAY 30, 2018

The Sprosty opportunity put me in a position to learn immensely from other startups and retailers, and Studio/E provided the space to explore the idea of following my true passions: art, professional fashion, and women in leadership. Prior to Alice Riot, I had zero background in fashion or apparel. Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. So, be prepared to pull together all of the elements they need, and in a timely fashion.

Print 60

Print Product Launch Fashion Report 60

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 69

Blogging Strategy How To Writing 69

Bad Pitch Blog

JANUARY 16, 2012

In addition to major news organizations , anyone doing PR for a luxury or fashion brand are sure to find some of their media using Instagram. The Wall Street Journal: retail and fashion features reporter Elizabeth Holmes on Twitter In this example, Elizabeth is establishing contact with a source to ask questions via Twitter.

Social Media 64

Social Media Media Instagram Fashion 64

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. See these related posts: Media Relations: Proven Ways to Get More Out of It. click here or image for higher resolution ).

SEO 64

SEO Tools Engineering Web 64

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 77

B2B Facebook Advertising Advertising 77

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Bucking the downward tend are those digitally native sites built with DNA designed to capitalize on this shift in media consumption habits.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Â Bucking the downward tend are those digitally native sites built with DNA designed to capitalize on this shift in media consumption habits.

Media 28

Media Mobile Pinterest Journalism 28

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. Author Anna Jasinski is manager of audience relations at PR Newswire.

Media Relations 40

Media Relations How To Media Conference 40