Critical Mention

OCTOBER 25, 2021

Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. He is left trying to write down individual tweets, which is both humorous and pathetic. Until next time! Critical Mention.

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

MAY 14, 2024

They can also be beneficial for podcasts or radio shows to boost SEO. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Closed captions are ideal for use in accessibility measures. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first…. But first….

Facebook 63

Facebook Video How To Retail 63

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Frequently Updated Contacts.

Media 104

Media Radio Local Tools 104

Critical Mention

OCTOBER 9, 2019

These seven vital components will help elevate your organization’s social media presence so that your business can use social channels as tools to accomplish strategic business goals. Utilize Social Analytics Tools. Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

SEPTEMBER 27, 2019

Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Social Media Ad Tools: Utilize the Facebook Text Overlay Tool to determine if your ad will run normally according to the amount of text in your image. SCHEDULE A DEMO. Priscilla Osorio.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

NOVEMBER 2, 2021

Whether it’s a Tweet or a Facebook comment, people who provide feedback ultimately want to be heard. Not only are your responses for the people who write them, but they can also help influence whether or not prospective clients choose to do business with your brand based on your customer support. SCHEDULE A DEMO. Priscilla Osorio.

Sports 141

Sports Facebook Writing Brand 141

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

JANUARY 13, 2017

Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication. If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How do you see that changing?

Local 120

Local Radio Community Tools 120

Critical Mention

SEPTEMBER 18, 2019

Let’s say your organization wants to track Facebook mentions. Social media monitoring can search across all Facebook posts and comments on pages it monitors. It’s a necessary tool for organizations looking to move up their social media game. Then, you’ll have all of your earned coverage right at your fingertips. SCHEDULE A DEMO.

Social Media 61

Social Media How To Media Radio 61

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Effective PR Tools 24. What is Media Monitoring? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

OCTOBER 16, 2019

Sentiment analysis is an invaluable tool for PR and marketing pros. For example, top tier Broadcast Monitoring services offer TV and radio tracking where clients can access audience numbers, estimated publicity value and mention stats. However, engagement metrics provide a deeper representation of your audience demographic.

Media 80

Media Analysis Radio Sports 80

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. As cool and futuristic as this is, the question becomes, “How can this tool impact communicators?”. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Critical Mention

JULY 2, 2020

Earned media tracking is an essential tool for both PR pros and marketers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. As cool and futuristic as this is, the question becomes, “How can this tool impact communicators?”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Beyond PR

MAY 2, 2017

If you like Facebook, start livestreaming, today. Right now, Facebook Live is THE most effective ways to get more eyes on a Facebook post. Imagine how powerful this tool is for a Realtor who can now show several images of a listing or a restaurant owner who can share images of ten different entrees.

Social Media 78

Social Media Media Local Pitching 78

Critical Mention

NOVEMBER 13, 2019

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Much of today’s communication happens on social media. SCHEDULE A DEMO.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

SEPTEMBER 24, 2019

Another powerful marketing tool is content creation. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Produce Content Marketing. SCHEDULE A DEMO.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birthday coming up?

Energy 120

Energy Viral Storytelling Community 120

PR Conversations

JULY 3, 2014

But in a society driven by narcissism and fake celebrity, it’s nice to know that there are people out there who share a passion for hard work yet get their satisfaction not from Facebook “likes” but from the inherent value of what they do. Nothing personal in it… The radio was a clue.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. Capability to superimpose text and drawing on photos (which Facebook is comically attempting to emulate ). Don’t get stuck in measuring tools; make the tools work for you, not vice versa.

Measurement 40

Measurement How To Marketing Engineering 40

Public Relations Sydney

NOVEMBER 16, 2014

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Start by following key journalists in your industry on channels such as Twitter, Facebook and Google+.

Local 90

Local Social Media eBook Meeting 90

Waxing UnLyrical

JULY 2, 2018

My degree is in mass comm and I went to school for a career in radio. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. You can also follow our Facebook page for the latest updates and reminders. measurePR #PRStudChat #measurepr. A3: Hard to say.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Don’t get stuck in measuring tools; make the tools work for you, not vice versa.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Ben: Oh, wow. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win. Want to learn Ann’s writing rules for PR? Facebook curates which content you see. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. Somebody else has set the parameters of the discussion, and it just costs more in terms of time and resources to get that narrative tool. I recommend this. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Maxim Behar

MARCH 6, 2022

The journalists were people working in media, newspapers or TV channels, or radio stations. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And we had about ten to twelve tools, very easy tools that we were operating with and helping our clients.

B2B 52

B2B Communications Media Newspapers 52

Critical Mention

SEPTEMBER 10, 2019

You can use a social media monitoring tool to keep track of who’s talking about your organization so you can respond and show them and other prospective clients that you’re serious about your business and spreading its message. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Reputation 60

Reputation Case Study Mobile eBook 60

Sword and the Script

JUNE 18, 2016

In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions. 91% use Facebook weekly. In perusing the data, I could see a reflection in many of the conclusions. What social media platforms to fathers use?

Infographics 60

Infographics Social Media Media Survey 60

Critical Mention

AUGUST 29, 2019

A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. A social media monitoring tool can help you track mentions about your company and make it easier to engage with industry influencers from time to time. SCHEDULE A DEMO. Priscilla Osorio.

Company 81

Company Brand Branding B2C 81

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. You can also invest in some tools to help create and schedule your content. A Long-Term Strategy: Content Marketing.

Publicity 67

Publicity Small Business Advertising Advertising 67

Beyond PR

APRIL 6, 2016

Before reaching out via social media, look into whether or not they post on their official Facebook page that they’re seeking story ideas or have indicated they prefer Twitter DMs for direct contact. For instance, radio presenters differ from producers. Customize and organize.

Pitching 40

Pitching Media Radio Print 40