Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 149

Media Relations Media Print Software 149

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

Cision

APRIL 27, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. The social networks can be helpful for this. Data Mappings: Demographic. Behavioral.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even in larger cities like New York and Chicago, smaller business can attract vertical media attention by becoming involved in neighborhood events, participating in industry organizations, and building a social media community around Facebook or Linkedin, depending on the customer base. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

The Resolution Blog

OCTOBER 15, 2019

StoreKit, a startup that sells point of sale software to pubs, tapped into this familiarity with their version of the underground map. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. beer and saving money. Key Takeaway?—?look Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I During his tenure there, Corente expanded its software-as-a-service-based networking solution to include multiple, large-scale distribution partnerships on top of its direct-to-user model, ultimately leading to an acquisition by Oracle. .

Television 80

Television Radio Analytics YouTube 80

Beyond PR

MARCH 22, 2018

” Fortunately, media monitoring has evolved enormously over the years as content was digitized, social media became mainstream, and artificial intelligence made its way into corporate systems. So, what does a modern media monitoring program look like? Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

Melissa Agnes

FEBRUARY 16, 2016

Social media vs. more traditional means of communicating. What I see often these days is that people tend to have social media on the brain when it comes to crisis communications – and rightfully so. In fact, I have clients that, due to regulatory compliance, cannot use social media at all.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

APRIL 28, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. The social networks can be helpful for this. Data Mappings: Demographic. Behavioral.

Storytelling 45

Storytelling Data B2C B2B 45

PR Conversations

JULY 4, 2016

As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information. I don’t really like buying digital prints of old texts as I prefer owing the original. I’m also researching database software to catalogue my collection.

Resources 71

Resources Advertising Advertising Print 71

PR Conversations

JULY 4, 2016

As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information. I don’t really like buying digital prints of old texts as I prefer owing the original. I’m also researching database software to catalogue my collection.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information. I don’t really like buying digital prints of old texts as I prefer owing the original. I’m also researching database software to catalogue my collection.

Resources 40

Resources Advertising Advertising Print 40

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent.

Software 121

Software Technology Advertising Advertising 121

PR Conversations

AUGUST 9, 2011

Linkages between all online media used to communicate about an event should be established – whether that’s Twitter, Facebook, Youtube, LinkedIn, Google+ and/or a dedicated blog. Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. Capturing Tweets.

Twitter 40

Twitter Social Media Conference Video 40

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 158

Tools Media Software Analysis 158

Cision

MAY 4, 2015

Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Cision Social Edition provides solutions for: Social Engagement. Social Media Integration. Integrate real-time social monitoring into enterprise applications. Social Media Listening.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Rock the Status Quo

DECEMBER 2, 2014

Has he ever liked a Facebook post or retweeted something I’ve written? Review a product or piece of software. Like many people who are extremely active on social media, people bombard me with requests. This is true for bloggers, media platforms, print publications – everyone who publishes any form of content.

Pitching 157

Pitching Twitter Print Software 157

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. click any image for higher resolution) 1.

Software 138

Software Pitching System Analytics 138

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 57

B2B Content Marketing Trends Marketing 57

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. Today, my friends, journalists comprise the 4 billion people in the world using social media. All of these participants in social media are journalists.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

APRIL 6, 2016

Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences. Identify non-traditional influencers in your industry whom you can target along with more standard media types.

Pitching 40

Pitching Media Radio Print 40

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis.

How To 52

How To Pinterest Resources Writing 52

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. It was shared over 26,000 times on Facebook. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

It was shared over 26,000 times on Facebook. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin. Epic, a B2B healthcare software company, has also been active on this front. ” 5.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Doctor Spin

JANUARY 19, 2021

Scenario 3 — “Should Facebook de-platform whistleblower Frances Haugen?” Scenario 4 — “Should Instagram shadowban Influencers using various software to gain followers ?” Cover photo by Jerry Silfwer ( Prints / Instagram ). Deplatforming is possible, but it should be used with caution.

Publicity 52

Publicity Strategy Policies Tools 52