Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 310

Writing How To Infographics Pinterest 310

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 293

Writing How To Infographics Pinterest 293

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

DECEMBER 17, 2016

Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. 1) Four Flaws in Facebook Measurements. I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. Facebook Inc.

Analytics 60

Analytics Data Report Measurement 60

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Makes reporting the story easier.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. You might have to do some media training with your experts!).

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

DECEMBER 24, 2014

It’s not just about social media, checking email, conducting a search or shopping. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Facebook is the number one mobile app. What does your Facebook content look like on mobile? access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

JULY 23, 2018

As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. It’s called ‘owned media’. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page. Earned Media. You produced it. Owned Links.

Google 113

Google Guidelines Web B2C 113

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Social Media.

Trends 120

Trends Mobile Media Print 120

Cision

JUNE 20, 2016

Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. Widen your social presence. You probably already know your organization needs to be using social media. But do you know which platforms you should be on?

Mobile 159

Mobile Public Affairs Infographics Government 159

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. They frequently receive praise for their monitoring and reporting. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. They frequently receive praise for their monitoring and reporting. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube.

Examples 120

Examples Viral YouTube Infographics 120

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 71

Tools SEO Analysis Google 71

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. According to Wyzowl’s 2020 report 89% of video marketers said that video gave them a good ROI.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

Reputation Us

JANUARY 19, 2017

Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. But what is the real purpose of an annual report and who are you drafting it for? Infographic.

Report 60

Report Infographics Video Financial 60

Cision

FEBRUARY 15, 2016

Conferences provide journalists a prime learning experience and often lead to media coverage. Here are four steps to pitching reporters and getting coverage from your upcoming conference. Use your media database to ensure the contacts on your influencer list still cover the topics your conference will explore.

Conference 120

Conference How To Infographics Leadership 120

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 62

Tools SEO Analysis Google 62

Presspage

JUNE 4, 2019

Paired with a smart social media strategy, brand journalism can build relationships with a customer base, increase loyalty and, eventually, lead to a greater conversion rate. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent. That’s a great start.

Journalism 68

Journalism Strategy Brand Branding 68

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 96

Privacy Google Advertising Advertising 96

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. However, according to multiple reports conducted in the past year, this is not the case.

Advertising 84

Advertising Advertising Privacy Analytics 84

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Salesforce uses infographics to highlight important points in its earnings reports. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40