Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Here’s an example of the three E’s in action. Well I have news for you: it’s not.

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Pitching How To Brand Branding 120

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications. It’s important to manage their hours while respecting their independence.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. For example, PR teams have options for handling news. Share your expertise. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. For example, PR teams have options for handling news. Share your expertise. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Get more media pitching knowledge from Michael Smart here.

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Pitching Media Relations Examples Course 149

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Our job is to educate them in advance about what media need and want. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive? Share your thoughts below! Sara LaFauci.

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

MAY 1, 2019

It may also play a part in measuring a program’s success or impact, as in the example above. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass. Get more media pitching knowledge from Michael Smart here.

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Pitching Real Estate Media Relations Trends 162

PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

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Pitching Training Media Relations Consumer 179

Cision

OCTOBER 7, 2016

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. Tell me a little about yourself: How did you get your start in talent and celebrity booking? How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.”

Pitching 275

Pitching Television Energy Social Media 275

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. It’s critical. .

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How To Media Pitching Creativity 279

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

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Pitching Travel Software Groups 139

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

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Pitching Construction Media Relations Web 146

Ishmael's Corner

FEBRUARY 27, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 166

Pitching Storytelling Media Writing 166

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You.

Media Relations 120

Media Relations Media Pitching Measurement 120

PRSay

AUGUST 31, 2018

Here are a few examples: Information that enables them to accomplish something they have to do regularly, like connecting them to a source who can comment on those government figures that get released the first Friday of every month. They just go back to the drawing board and figure out ways to make themselves more useful to the media.

Pitching 145

Pitching Government Sports Training 145

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Strategy 257

Strategy How To SEO Engineering 257

Prohibition

APRIL 24, 2020

PR’s still play a vital role in assisting the media, in fact they are needed more than ever with journalists’ hectic schedules and unpredictable breaking news. With that in mind, here’s some advice on how to approach reaching out to journalists and maintaining a good relationship with them during this time.

Pitching 62

Pitching How To B2C Meeting 62

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company.

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Pitching Transportation Report Travel 115

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. But how do you build and maintain positive media relationships?

How To 105

How To Media Pitching Report 105

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

PRSay

JULY 10, 2019

For example, when following up with a journalist after initial interest appears to wane, here’s a common approach: Sorry to bug you. It’s the same when you write pitches and follow-up emails. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. So they usually don’t.

Pitching 138

Pitching Travel Airlines Writing 138

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

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Agency Strategy Communications How To 195

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

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Report Publicity Marketing Pitching 106

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. CaptivateandCashin.com/Blueprint and it will give you lots of ideas on how to do things like this.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

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Measurement How To Strategy Pitching 110

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. I’ve included my Twitter profile as an example.

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Twitter Pitching How To Media 60

Konnect Agency

APRIL 20, 2021

If you are a social media manager, your conversations are with influencers who are promoting your client’s product. To keep these relationships on a positive note, it is necessary to know how to approach conversations on polarizing topics because it is not always known where the editor or influencer stands on a particular issue.

Social Media 52

Social Media Media Relations Media Pitching 52

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Do you have any news for us to pitch? Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

AUGUST 1, 2017

Because I can tell you as a manager, it stresses us out to see team members so focused on simple tasks instead of long-term strategic work, such as spending time pitching a strategic angle for top-tier press or coming up with a new campaign idea that would help you reach your top-tier press metrics. Stay chunky.

How To 104

How To Pitching Meeting Consumer 104

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. Do you have any ideas about how to make a brand stand out from the celeb founder?

Brand 59

Brand Branding How To Consumer 59