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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

But how do you know if your news is …newsworthy? For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

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How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176
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How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO. You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276
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How to Effectively Communicate Your Rebrand

Cision

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. COMPANY REBRAND EXAMPLE. The post How to Effectively Communicate Your Rebrand appeared first on Cision. It took a few months but was certainly worthwhile. Tell all your stakeholders. Requirements. New images.

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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

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How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

Here’s how to accomplish just that. For example, when constructing a question for a survey for a property developer, resist phrasing a question with subjective language like “Most renters are willing to pay extra for onsite amenities; how do you feel? Craft surveys that will work hard for you. Also important?

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Blog posts A blog is great for addressing your prospective customer's specific pain points.