Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. It provides an “event” to talk about with attendees – a hook to hang a hat on. Generally, an entire marketing organization is focused on that one event.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Get creative to stand out.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

DECEMBER 15, 2020

One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Many types of events will go back to being live, and they’ll address the pent-up demand for getting out and getting together in person. Creative employee communications. Permanent changes.

Marketing 167

Marketing Employee Content Marketing Training 167

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

SEPTEMBER 4, 2018

For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else. for an agency partner that can both bring creative ideas. and execute them? Give our services a try.

Industry 71

Industry Marketing Trade Shows Leadership 71

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60