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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. You do everything right in planning and hosting a press event, and nobody shows up. A priority press briefing — in an empty room.

Agency 227
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. You do everything right in planning and hosting a press event, and nobody shows up. A priority press briefing — in an empty room.

Agency 227
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Helsinki, Finland – Growth Path Ahead

Landis PR

It is not advisable to have an employee of a communications firm present in the interview situation. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. For more information on events, check here.

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Pitching lessons from the Christmas build up

PR in High Definition

You pop into the local off licence for a paper. As you’re browsing, the song playing on the radio drifts into your consciousness. Fighting the urge to look behind you, you arrive at your local station. That email your Mum sent you about which dates you’re coming home has spooked you. You’re playing tricks on yourself.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Business event attendance is at record highs and many B2B brands consider events their best source of leads. He’s an impressive guy. Can the ship be righted?

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Meet the Media – Dan Rosenheim

Landis PR

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?

Meeting 98