PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. AI does not replace humans in most instances, rather, it enhances human knowledge and capabilities.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” Those “boring” categories require research, education, and commitment by buyers.

B2B 170

B2B Brand Branding Education 170

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By highlighting the ethical, health, and environmental benefits of their products, brands can differentiate themselves from competitors.

Brand 62

Brand Branding Ethics Storytelling 62

The Hoffman Agency

JULY 8, 2019

Now I spend hours studying the Google Analytics of our clients, because I discovered how helpful it is for writing great content — as in content that works. As a storyteller, I feel compelled to know data — maybe not at the level of a NASA analyst, but enough to understand what secrets the numbers are trying to tell me.

Storytelling 28

Storytelling Data Travel Writing 28

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

Case Study 36

Case Study Storytelling Television Energy 36

Stephen Waddington

MAY 3, 2022

Instead, various ideologies have developed over the last century or so, each attracting its own sphere of study and academic support. The study determined that the role of the public relations function is to provide an effective two-way channel of communication between a corporation and its stakeholders, notably management and the public.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Sentiment around these questions suggests judicious use is well-advised. always or “never”).

Survey 123

Survey Measurement Public Affairs Storytelling 123

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98

Stephen Waddington

FEBRUARY 23, 2019

Peak social media Storytelling: tell me story Voice is hot public relations tech Skills to get on and get ahead March of the machines Basic skills: coding versus writing Listening to conversations Measurement and management The development of the profession We ended the session with a discussion about finding expert interviews.

Ethics 60

Ethics Interviews Storytelling Pitching 60

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 258

Strategy Trade Shows Case Study Course 258

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Stern + Associates

FEBRUARY 9, 2023

government, multinational companies and global entities such as the World Health Organization – examine complex legal, ethical and regulatory issues surrounding biotechnology and emerging sciences. For decades, acclaimed bioethicist, futurist and legal scholar Alta Charo has been helping organizations – including the U.S.

Engineering 62

Engineering Biotechnology Leadership Technology 62

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions.

Film 136

Film Local Leadership Radio 136

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. Yes, we know storytelling has been a communications mantra for some time. Today, we need to go on the attack.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 74

Strategy Trade Shows Case Study Course 74

PR Conversations

APRIL 10, 2018

Realistically, a successful future-proof communication function needs to blend both positions, making the most of the evolving technological capabilities whilst applying common sense, ethical restraint and civic responsibility. Millennials, Gen Zers and whatever cohort comes next have different values and ideas.

Training 80

Training Measurement Technology Engineering 80

Communications Conversations

MAY 3, 2016

She has even found time to study politics and culture at Kingston University in London. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. All these ideas around the craft skills, management positions and professional status miss how the world of work is changing – which is evident in the careers literature and studies. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. This can be found from the smallest agencies to the largest corporations.

Sports 245

Sports Agency Industry Creativity 245

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Practitioners have a responsibility to work to ethical standards. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

MAY 13, 2015

Demi was so motivated to be our PRSSA Chapter president that she produced a campaign video at multiple sites in Europe ( [link] ) while studying for a semester in Maastricht, campaigning from more than 5,000 miles away from her home campus. Nominated by Marlene Neill, Baylor University. Demi Busby, @Demi_Busby.

Groups 60

Groups Internal International Conference 60

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. This can be found from the smallest agencies to the largest corporations.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59