Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The publication says this will complement “Talkwalker’s social and customer data.”. Have an interesting announcement from a PR technology vendor?

Software 88

Software Print Tools SEO 88

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. He is also a person with exceptionally broad cultural knowledge.

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. Mina, or perhaps a nice revival picture from Koprivshtitsa or Karlovo ….

Newspapers 72

Newspapers Ethics Meeting Hotels 72

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. Mina, or perhaps a revival picture from Koprivshtitsa or Karlovo …. But that wasn't my style.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. 24.11.2020. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Cision

AUGUST 9, 2016

What drew you to the field of public relations? A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Trends 0

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Host : You say yourself that you don't like the Bulgarian translation - public relations. You can't do that sort of thing in a newspaper or on TV. Maxim: Hi, Sasho.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Technical expertise is particularly relevant to the B2B technology space.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

PR Conversations

MARCH 15, 2016

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. Ever since her diary came to public attention posthumously, it has helped in the fight against discrimination. more ethical colleagues. In good conscience.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Google’s response to public outrage at this fake news? Bridging the Gap Between Technology and Common Sense. Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. 2 Bots as an opportunity or threat to public discourse. Bots are mainly seen as a threat for public debates and organisational reputation alike. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 82

Ethics Publicity Guidelines Technology 82

Cision

OCTOBER 14, 2015

These teams might focus on creating interactive reports that allow readers to examine stories in greater depth or with a particular focus, using data analytics tools to create stories out of a dataset or even opening datasets and visualization tools to the general public, like the Open Spending project from the Open Knowledge Foundation.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Public Relations Statistics from 2020. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Source: Code of PR Ethics? ). Annual spending on media intelligence solutions for public relations professionals increased 7.2%

Survey 174

Survey Marketing B2B Study 174

Maxim Behar

APRIL 2, 2023

How have your personal public engagements and community causes and activities contributed to you being such a successful and respected person? Also, 20 years ago, to be successful in the public sphere and business, it was important to be involved in politics, as well. they would answer: “A Bulgarian newspaper, please”.

Comparison 52

Comparison Newspapers Course Policies 52

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. Greg Beaubien is a frequent contributor to PRSA publications.

Ethics 170

Ethics Communications Nonprofit Journalism 170

PR Conversations

AUGUST 17, 2014

I’m concerned about public relations. Why do we blame others for our failure to persuade management of the real value of public relations? First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers.

Education 87

Education Training Policies Crisis Management 87

Stuart Bruce

OCTOBER 30, 2014

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. Public relations has always relied on relationships.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52