PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Such a scenario presented itself to me in 2010 and 2014. We also learned we could share it with the media, and we did so, but only after the internal VA channels didn’t work. The beauty of the truth.

Ethics 150

Ethics Public Affairs Government System 150

Sword and the Script

AUGUST 18, 2020

Do PR professionals present accurate and truthful information? SlideShare boasts 80 million users sharing, as the name suggests slides, especially from presentations or research. I think I could make a case arguing the ethics either way. Communicators are “always” accurate and truthful: Business ethics. “If

Ethics 101

Ethics Communications Survey Public Affairs 101

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 76

Ethics Publicity Education Reputation 76

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. We even presented a couple of different approaches that we thought would be best.

Ethics 72

Ethics Communications Community Education 72

PRSay

SEPTEMBER 18, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Ethics YouTube Government Guidelines 139

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Dr. Marlene S.

Ethics 114

Ethics Journalism Conference Study 114

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. Note: C+C did a small project for the Institute in Q2 2021.

Ethics 80

Ethics Reddit Energy Advertising 80

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 83

Ethics Radio Sports Facebook 83

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. billion impressions across nearly 20 pieces of coverage.

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Brand Branding eBook Advertising 323

PRSay

DECEMBER 20, 2023

Our primary objective is to secure at least 10 earned placements and 300,000 impressions in trade media by Dec. I still remember my APR panel presentation in front of three Accredited practitioners. He presently serves as ethics chair for PRSA’s North Carolina Chapter. APR solidifies use of the RPIE framework.

Publicity 176

Publicity Case Study Ethics Study 176

5W PR

APRIL 8, 2024

Positioning as champions of financial wellness Financial institutions can use PR to present themselves as allies in consumers’ financial health. This involves generating media buzz, creating explanatory videos, and liaising with financial bloggers to educate consumers about the product’s perks and advantages.

Consumer 78

Consumer Financial Ethics Banking 78

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 71

Ethics Agency Journalism Corporate 71

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Oh goodness.

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Healthcare Ethics Communications System 68

PRSay

SEPTEMBER 2, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” 21 ) and a new Ethics Quiz. . As we celebrate Ethics Month, I hope you will consider deciding to pursue the shared value of the APR.

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Ethics Government Study Twitter 184

PRSay

NOVEMBER 4, 2022

Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows. Fortunately, social media platforms have been proactive in developing thoughtful interventions to address false and misleading posts. Other parts of the country fared much worse.

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Ethics Social Media Education Resources 164

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? What I’ve seen is frequently this tug of war, when you’re trying to get media for clients, we’re often faced with the question of do you offer strategic advice? The other is do what you think is strategically sound and rack up media hits.

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Ethics Storytelling Communications Training 69

PRSay

SEPTEMBER 24, 2021

Instead, they hired the son of our primary competitor’s CEO, assigned him to their one account that presented a conflict of interest, and never told us. PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.). Each ESA is a deep dive into a specific ethical topic.

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Ethics Internal International Agency 179

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. There are so many ways that it’s present in our communication and that we will be teaching very specifically. That is not ethical. Avoiding thought terminating cliches. But how do we specifically change our language?

Ethics 75

Ethics Communications Agency Technology 75

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Click to enlarge.

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Trends Mobile Web System 120

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

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Survey Ethics Leadership Financial 132

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

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Storytelling Media Nonprofit Government 163

PRSay

JUNE 9, 2021

When announcing the suit, Healy said in a statement that “Publicis convinced doctors to prescribe more OxyContin [an addictive, opioid pain reliever that presents a high risk of overdose and death] to more patients as the opioid epidemic was raging. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 164

Crisis Ethics Publicity Marketing 164

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics. But is it still all-powerful?

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Ethics Government Corporate Exercises 105

PRSay

DECEMBER 22, 2023

Often, communication professionals think first about the message as it would play out in the press, on social media or in a soundbite, but a sometimes-forgotten audience is the employees, staffers and frontline workers who also have to work within an organization facing a crisis. Read non-verbal cues.

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

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Ethics Training Education Journalism 60

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

Technology 170

Technology Strategy Privacy Healthcare 170

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. How do we create belonging in a hybrid environment?

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Ethics Publicity Data Agency 52

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. That disparity needs to change!

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Brand Branding Marketing Ethics 89

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. They have more credibility in many ways compared to other forms of media out there presently. What about analyzing the content of their media kit? Do they have *real* testimonials?

Ethics 46

Ethics Marketing Policies Education 46

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. These campaigns breach the platforms’ own terms and conditions and ethical standards for marketing and public relations. The investor presentations are telling.

Ethics 87

Ethics Sports Enterprise Journalism 87

Deirdre Breakenridge

JANUARY 18, 2022

I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. Do I think I will get back on social media? No, not in any major way. In orange are the scores I hope to achieve.

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Blogging Ethics Social Media Privacy 239

PR 20/20

JANUARY 31, 2019

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

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Conference Case Study Marketing Analytics 77

Stephen Waddington

JULY 14, 2021

Whether fuelled by social media or social protest, these conversations tend to start in a well-meaning way but quickly end up heated with opinions polarised. At the Institute of Development Studies, our approach was to kick off a consultation at the beginning of this year with researchers and Fellows on ethical content creation.

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Guidelines Ethics Study Community 171

Wadds Inc.

JANUARY 22, 2023

I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. There are very few shared media or communities.

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Publicity Case Study Study Ethics 122

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.

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Ethics Journalism Radio Television 89