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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community? Keep it ethical. If so, how?

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How to Tap Into Culture for Travel PR Strategies

5W PR

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78
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Effective Marketing Strategies for Fast Food Chains

5W PR

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Loyalty programs Loyalty programs are an effective way to keep customers coming back.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149
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What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

Today’s most effective PR relies on emotional storytelling to make connections with consumers. It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions. Three Billboards Outside Ebbing, MO.

Film 136
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It Is About Helping People – Sandy Young

Ethical Voices

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. How to handle PR with asylum seekers.

Ethics 50