5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 166

Crisis Ethics Publicity Marketing 166

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.

Strategy 370

Strategy Communications Reputation Measurement 370

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80

Ethics Employee Communications System 80

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. PR can highlight these engaging moments through media coverage.

Product Launch 78

Product Launch Community Consumer Interviews 78

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Surprisingly, he didn’t fire me. But he didn’t comply with my request, either.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The problem extends to marketing, but there’s some good news for PR. That’s where B2B brands have an opportunity to educate their market. Here’s how B2B PR supports sales. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

PR in High Definition

DECEMBER 17, 2018

This year, we’ve seen the roll-out of GDPR, 1.9bn people tuning in to watch Harry and Meghan getting married, Apple achieving a market cap of $1tn, as well as the UK gradually limping towards Brexit. Skills for the AI world : This trend cuts across more than just the comms and marketing industry, every industry is impacted by AI in some way.

Trends 48

Trends Privacy Ethics Government 48

Solo PR Pro

MAY 7, 2024

It's about making such a significant impact that opportunities start coming to you, whether it’s speaking engagements, thought leadership, board opportunities or consultancy projects. A well-crafted personal brand that communicates your values, work ethic, and success stories can build trust with your audience even before they meet you.

Brand 92

Brand Branding Reputation Ethics 92

5W PR

JULY 15, 2023

Effective corporate communication strategies can help beauty and wellness brands differentiate themselves in a crowded market, build strong relationships with stakeholders, and drive business growth. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

FEBRUARY 7, 2024

Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues. The ethical considerations for public relations and journalism have similarities and differences. The media marketplace is also changing.

Communications 192

Communications Sports Journalism Fashion 192

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

JULY 29, 2022

Another emerging trend, especially in Latin America, finds companies and institutions concerned that digital communication is losing its humanity. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Humanize digital experiences. Embrace DE&I. Connect with him on LinkedIn.

Communications 157

Communications Public Affairs Insurance Insurance 157

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Influencer Marketing? A brand advocate is someone who elevates your brand through word of mouth marketing.

Viral 52

Viral Crisis Communications SEO Reputation 52

Stern + Associates

MARCH 15, 2023

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

Technology 98

Technology Ethics Tools Creativity 98

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Arik Hanson).

Survey 137

Survey Communications Measurement Internal 137

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media bias and PR ethics. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. We will meet our challenges again and prevail by recommitting to our common interests. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 134

Survey Ethics Leadership Financial 134

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

NOVEMBER 16, 2016

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

Maxim Behar

FEBRUARY 2, 2022

Maxim Behar is a visionary in many fields, has always been up to date with new developments, and is different in that he sometimes sets the trend himself, changing the way we think and communicate. Ethical business, professional business, and clients and partners delighted by our professionalism. We are super different.

Newspapers 52

Newspapers Trends Ethics Journalism 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 3 Social media matures. Social media is maturing.

Publicity 164

Publicity Ethics Data Community 164

Reputation Us

JULY 13, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%). Being first to market with new products and services matters.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%). Being first to market with new products and services matters.

Banking 60

Banking Reputation Financial Government 60

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession.

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Stuart Bruce

DECEMBER 29, 2014

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

Ethics 96

Ethics Local Blogging Internal 96