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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

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2020, PR Moment (decade) of Truth

Flack's Revenge

These are some of the same kinds of ethical challenges we have faced before in an updated format. But this is not just about ethics. The problem is bigger than PR and even journalism. Yet journalism can combat fake news. PR has always had to decide how far to push rhetoric, persuasion, and yes, hype.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. The truth is we have unleashed a beast of sorts with Web 2.0. The post Who Is Fighting Fake News?

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In Defense of “Fake News”

Flack's Revenge

We package propaganda as newsworthy information and sell it to the media; and, increasingly publish directly to the Web and social networks. The Web and social media gave us all ways to easily share and spread information. I understand that the fuss is more about blatant lies, not the average press release.

Ethics 120
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Don't Be Naïve About Native Advertising

Mindful Marketing

.” What Lamborghini’s have to do with Wyatt Earp wasn’t clear, but one could imagine that the prolonged progression of “wild west” photos enhances Auto Overload’s web metrics (e.g., ” The last bullet suggests what is likely the main ethical issue with native advertising—feigned objectivity.

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5 Research-Backed Tips to Significantly Improve Your Public Relations

Cision

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Research published in the Journal of Applied Social Psychology that observed the increase in tips servers received by giving their patrons mints found that when they personalized the delivery, tips increased 21 percent.

Publicity 120
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. has been exploring in her work on women in journalism. The web and the internet have enabled communities to form around an organisation, topic or issue. The web has overhauled organisational communication and marketing.