Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. book Ethics Guest Post Leadership PR 2.0 A Guest Post By Marlene S.

An Introduction to Ethics Month, With Thanks


Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. They do an exemplary job of pointing the way toward sound ethical concepts and best practices. Ethics BEPS Ethics Month

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5 lessons in ethics from PR disasters

PR Daily

The crisis brought on by negligence made many question the company's motives and ethics, and it’s still a cautionary tale for communications professionals. Let’s look at cases in which other PR pros violated ethical guidelines in order to advance their organizations’ means.

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Research From BEPS Results in Book Providing Guidance on Ethics Counsel


We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. Chapter 7 How to Prepare for Ethics Counsel: Mentors, Training and Other Resources.

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Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. In crises, internal memos can become extremely important external communications vehicles.

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The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

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Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. I thought about this while reading a NY Times story: When Spies Hack Journalism. What are the journalistic and ethical considerations?

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses.

After the End of Journalism – The Revolution that Turned PR Experts into Publishers, Editors, and Reporters

Maxim Behar's Blog

Well, naturally, there were big international companies that knew very clearly exactly what they want from a PR company, knew very clearly how their project should be done and of course – they had the same standards for Bulgaria as they had for any other country.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses.

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

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How to generate authentic brand advocacy from your employees

PR Daily

Some PR and marketing pros caution against the practice, questioning whether it’s effective or ethical. Centralize content in a hub, and explain why it’s important to different internal groups.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s The Intersection of Bias, Ethics and PR Stunts in Media Relations. Ethics Guest Post Media Relations PR 2.0

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Storytelling, PR, and Measurement

Waxing UnLyrical

The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. [Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Edelman has shown in its 2020 Trust Barometer that trust is comprised of competence and ethical action—and that ethics matter much more than competence for building trust.

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

In a statement to The Times, Mr. Preysman said that the company had “urgent work to do to rewrite Everlane’s code of ethics.” If the story that you’re presenting to the public doesn’t match your internal culture, the disparity will come to light.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My current research is focused on ethics and internal communication.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Learn to manage your risks, and don’t rely on regulators to sort out any ethical dilemma on the other side. Related Reading: How brand journalism boosts U.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.

PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Paying for the destruction of public relations

PR Conversations

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. The internal and external mantra needs to be: If you see something, say something.

Al Jazeera: America’s Not-So-Warm Embrace

Flatiron Communications

And then there were the internal scandals and defections that bubbled into the public domain raising the spectre that the network may not be as committed to journalistic ethics as it purported to be.

PRoust Questionnaire: Helen Slater

PR Conversations

High-quality thinking and good, ethical practices. To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic.

PRoust Questionnaire: Gregor Halff

PR Conversations

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). more ethical colleagues. Access to a broad range of quality journalism is essential.

Volkswagen CEO is ‘deeply sorry’ to break public trust

PR Daily

Someone at Volkswagen must have failed an ethics class as some point. We do not and will not tolerate violations of any kind of our internal rules or of the law. What else could explain its egregious skirting of auto emissions standards?

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. has been exploring in her work on women in journalism.

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30 jobs in the PR and marketing world

PR Daily

But journalism organizations have not been the primary beneficiaries. Though] none of these are journalism organizations, several including Facebook, Google, Yahoo and Twitter integrate news into their offerings. Public relations and communications intern— Vibe Industries (Ohio).

Looking Back at 2017: What a Year!


We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston.

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Pull out a page from your crisis response handbooks to ensure that employees are in the loop from the beginning and that your messages are transparent, both internally and externally. Public opinion about the ethics underpinning media outlets and the morals of PR pros are perhaps linked.

How an underground high school newspaper led to a 10+ year blog

Communications Conversations

First, we need more local journalism–whether it’s professional or not. We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). No intern. No intern.

Creative Headlines Will Drive PR SEO & Success in 2017


With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

10 books every PR pro should read

PR Daily

RELATED: Overcome your biggest challenges in internal comms, PR and social media.]. An oldie-but-goodie, Roy Peter Clark’s Writing Tools whittled down 30+ years of experience in journalism, professional writing and teaching into a series of short essays on different aspects of writing.

Facebook PR Exposed

Flatiron Communications

The opacity with which Facebook addressed its mounting crises and the company’s contradictory internal and external posturing goes counter to the ethos of savvy crisis managers. The Flack crisis management Facebook Investigative Journalism Public Relations The New York Times

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral).

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A Virginia Tech Professor’s APR Journey


I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy. Earning my APR was one of the best decisions I have made.