ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands.

Brand 62

Brand Branding Ethics Storytelling 62

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. When this happens, all of us in th industry suffer from their self-seeking, foolish motives. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Radio 92

Radio Television Social Media Sports 92

PRSay

FEBRUARY 23, 2017

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. He found a new medium way ahead of others, combined it with very compelling messages and it made him very, very rich (he died decades later, penniless and with his reputation shredded).

Healthcare 82

Healthcare Communications Ethics Radio 82

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. It’s your job to supply it in a format that enables them to tell your story in the best possible way for your brand’s reputation. Cision (@Cision) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

Stern + Associates

FEBRUARY 9, 2023

government, multinational companies and global entities such as the World Health Organization – examine complex legal, ethical and regulatory issues surrounding biotechnology and emerging sciences. For decades, acclaimed bioethicist, futurist and legal scholar Alta Charo has been helping organizations – including the U.S.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Code of PR Ethics? ). Source: 10 PR Industry Studies ). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 178

Survey Marketing B2B Study 178

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders.

Publicity 52

Publicity eBook Ethics Resources 52

Karen Freberg

NOVEMBER 30, 2018

Leo Morejon shared his experience in the industry and working on iconic campaigns with Oreo (amazing!) and Melissa Agnes shared her crisis ready practices for the students so they were prepared for what they could face in the PR industry. Testing out new tools for storytelling. Thank you all so much!

Groups 66

Groups Tools Video Storytelling 66

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

MARCH 14, 2017

Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has a code of ethics. First is elevating the code and making it understood that ethics matter. We need to talk about why ethics matter now more than ever. Personally, it’s the people. Seems obvious, doesn’t it?

Ethics 68

Ethics Leadership Examples Fashion 68

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Influencer relations will further blur the line as PR pros may be looked at to balance earning the attention of industry influencers and paying for sponsored content or promotion campaigns. 15) Ethics in PR revisited.

Social Media 96

Social Media Marketing Media Creativity 96

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. Yet, the industry maintains it is a profession. Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change. Do they understand semiotics? itself pushing a PRSA agenda).

Education 87

Education Training Policies Crisis Management 87

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. My husband started a video production business (515 Productions) 12 years ago, and working with him on a variety of projects over the years gave me the bug to jump into this industry full-time. A lot of things.

Media 112

Media Journalism Report Video 112

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? .

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

JULY 17, 2015

As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession. ” ~ Mike Paul, The Reputation Doctor. The sad answer seems to be “yes.”

Agency 40

Agency Report Training Leadership 40