Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 293

Writing How To Infographics Pinterest 293

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Hint: it depends if you want Facebook likes or shares). Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

The Proactive Report

JULY 23, 2018

Danny Sullivan, Search Engine Land founder, and editor. It’s called ‘owned media’. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page. Earned Media. They check to see who links to your website, blog, Facebook page. You produced it.

Google 113

Google Guidelines Web B2C 113

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. ” Yet Pinterest may be the Rodney Dangerfield of social networks. .” ” Yet Pinterest may be the Rodney Dangerfield of social networks. Pinterest is engineered for monetization. Pinterest is engineered for (native) discovery.

Pinterest 120

Pinterest Banking Mobile Trends 120

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Some rules of thumb include making sure the title of your post contains your key word or words as well as within the post, so that search engines recognize an in-depth piece. Another tip: while you may fall in love with your clever title that involves a play on words, search engines prefer simpler and more direct headlines.

Blogging 136

Blogging Writing Engineering Analytics 136

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 67

Publicity Small Business Advertising Advertising 67

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Facebook : How many Likes?

Real Estate 57

Real Estate How To Web Case Study 57

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Free Images (.cc)

Engineering 120

Engineering Creativity Google Community 120

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Photos and videos posted on Facebook earn 100 percent to 180 percent more engagement than average posts, according to Facebook. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Videos appeal to everyone no matter their age range, economic status, or social media preferences. Who wouldn’t want that? #5:

Video 120

Video Infographics Brand Branding 120

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. It’s also difficult to filter out irrelevant stimuli – people are more easily distracted by multiple streams of media.

Technology 100

Technology Infographics Financial YouTube 100

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 79

Writing How To Infographics Pinterest 79

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

DECEMBER 12, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 75

Writing How To Infographics Pinterest 75

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. A wider range of media can help to earn more attention online. For instance, a “share on Facebook” button at the end of an article could improve brand reach. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Contently - Strategy

NOVEMBER 27, 2018

Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 108

Strategy How To Content Marketing Analysis 108

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. 4 Lessons Learned From the Most Agile Brands on Social Media. Social media platforms were constantly evolving and updating in 2018. Best of luck in 2019! ??.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Benefit #3: Sponsored bloggers help drive online traffic to your brand website and social media properties.

Consumer 48

Consumer Infographics SEO Blogging 48

Beyond PR

MARCH 23, 2016

A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Waxing UnLyrical

JUNE 17, 2015

Instead of overloading your blogs/Facebook/Twitter, quality and consistent content makes for a more meaningful and personalized audience experience. Searchable : Search engines reward sites that deliver good quality content. According to Facebook , users view more than 4 billion videos a day! reading and traveling.

Brand 40

Brand Branding Video Community 40

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Selecting The Right Type of Quiz.

Social Media 40

Social Media How To Media eBook 40

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

Rock the Status Quo

MAY 28, 2015

Even your social media activity should be designed to drive traffic to your website. If you are a search engine optimization professional, you know this. Are you also creating content that resides OFF your website – such as original LinkedIn long-form posts, video, podcasts, SlideShare decks, infographics or other forms?

Measurement 100

Measurement Analytics Google SEO 100

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. My business may not be the best to implement this strategy, but there are plenty of opportunities where companies can work with their customers to engineer good publicity for both sides.

Web 40

Web Pitching Local Report 40

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. It’s photos, graphics, GIFs, memes and video.

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129