Shift Communications

JANUARY 10, 2018

In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Branded Organic Social Media Becomes Meaningless. Continuing the ongoing trend, brands’ reach on major social networks will decline further until brands will be posting to no one.

Social Media 111

Social Media Trends Video Media 111

Cision

MARCH 23, 2016

Social media management has become a hamster wheel for many: lots of work with little to no payoff. Why We Overdo it On Social. Do you know how to measure social ROI? Do you know how to measure social ROI? When social media first took off, you were quick to embrace any and every new network that came out.

Social Media 120

Social Media Media Energy Instagram 120

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. Reach out to us !

Social Media 82

Social Media How To Instagram Media 82

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? 2: Are you over-indexed in Facebook advertising vs. other platforms?

Energy 68

Energy Facebook Reddit Pinterest 68

Cision

JUNE 3, 2016

Real-time social media coverage of the 100th running of the Indianapolis 500. In traditional media, Chevrolet had a razor thin lead in share of voice leading up to the Indy 500, but Honda left Chevy in the dust when it came time to the actual race day. How did the two brands fair on social media? Honda had 61.1

Social Media 120

Social Media Brand Branding Real Estate 120

Communications Conversations

APRIL 23, 2020

Down: Bring (way) more energy on Zoom. No tip was more valuable than watching Meghan McInerny bring an insane amount of energy to her presentation one particular year (for the life of me, I cannot remember the year or venue). Me bringing more energy is almost essential to teaching and getting through to them.

Social Media 88

Social Media Energy Media Training 88

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Reviews are a digital manifestation of social proof.

B2B 162

B2B Leadership Marketing Software 162

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. The post NewsWhip awarded eleven G2 badges for Spring 2024 appeared first on Newswhip.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 198

Media Newspapers Google Energy 198

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Karen Freberg

MAY 17, 2018

I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB. I can’t WAIT for you all to see the new social media certification!

Social Media 48

Social Media Media Education Energy 48

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 88

Agency Energy Crisis Management Industry 88

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices.

Radio 59

Radio Pinterest Television Government 59

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information.

Social Media 111

Social Media Reddit Media Facebook 111

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Social Media 111

Social Media Communications Healthcare Insurance 111

Stephen Waddington

JUNE 3, 2021

It is an innovative means of internal engagement that often spills out onto social media. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown.

Report 203

Report Energy Print Measurement 203

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. Pour your energy into Instagram and Facebook instead. of the month.

Social Media 76

Social Media Instagram Media Marketing 76

5W PR

AUGUST 31, 2023

Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression. Ensure that the branding is consistent across all campaign materials, from social media posts to billboards.

Brand 78

Brand Branding How To Advertising 78

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. You’ll run out of energy if you do this. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Managing Negative Comments in Social Media.

Social Media 85

Social Media Media Construction Community 85

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Generating buzz Stand out from the crowd with unique activities, get noticed by media giants, and leave a lasting impression in the minds of festival-goers.

Brand 78

Brand Branding How To Film 78

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. If you’re concerned about your “standing” or social scores (cough, Klout, cough) in social media, then you have a panic attack.

Social Media 97

Social Media Media Community Twitter 97

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. This takes time and energy, and you may not be able to see the full results immediately. Social media is first and foremost, social. Thanks again, Isaac! IG, Snapchat, FB, blogs, etc) and many more.

Social Media 40

Social Media Media Education Community 40

NewsWhip

JANUARY 19, 2024

Here are some other brands that captured attention in the news and on social media. The video, first posted on the actress’ account, was not well received by the conservative public, and resulted in support for the Delta employee in discussions across social media. million engagements on the platform.

Advertising 78

Advertising Advertising Brand Branding 78

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. It makes content creation on-the-fly so much fun.

Social Media 76

Social Media Media Video Trends 76

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . Know your media targets. But, pick your battles. It’s self-defeating to hurl yourself at every story, however.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Yet putting that mental energy into measurement pays off measurably as this study shows. >>> Need an extra pair of hands? It’s rarely perfect and correlation is typically stronger than causation.

Software 120

Software B2B Company Marketing 120

5W PR

JANUARY 26, 2024

Gamification and interaction It’s time for brands to figure out a way they can inspire the addictive energy of some smartphone apps and create their own. Or, they could even launch a social media contest where the winners score a tropical getaway or some other prizes.

Creativity 78

Creativity How To Storytelling Consumer 78

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62