Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 95

Meeting Energy Local Media 95

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

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Media Newspapers Google Energy 197

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Medianet Australia

OCTOBER 29, 2023

Explore climate reporting in Australia with Kate Burgess, a seasoned journalist, and learn about her "Net Zero files" project.

Energy 75

Energy Resources Interviews Report 75

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence. Exploring ways to use owned media to land press coverage.

Media Relations 132

Media Relations Media Case Study Storytelling 132

PR for Anyone

JULY 18, 2023

With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News. With boundless energy and a twinkle in her eye, Sherry shares with us their incredible story. Meet Sherry Cantrell, one of the vivacious members of the Poms.

Energy 130

Energy Instagram YouTube Facebook 130

PR for Anyone

JULY 17, 2023

With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News. With boundless energy and a twinkle in her eye, Sherry shares with us their incredible story. Meet Sherry Cantrell, one of the vivacious members of the Poms.

Energy 130

Energy Instagram YouTube Facebook 130

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. I mean, it’s a full-time job on a lot of social media teams.

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Social Media Marketing Media Community 143

Cision

JUNE 30, 2020

Chris Mangham now LPC Global Loans Editor at Refinitiv; Nick Beake appointed Brussels Correspondent at BBC News; Paul Wallace now Team Leader, energy & commodity news (MENA) at Bloomberg.

Energy 120

Energy Media Blogging 120

Cision

JULY 9, 2020

Owenna Griffiths appointed Editor of BBC Radio 4’s Today programme; InTheSnow magazine has a new Managing Editor; Financial Times relaunches Energy Source newsletter.

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Radio Energy Financial Media 120

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. And while social media budgets have indeed soared the last number of years, it’s usually marketing that’s in charge and many of those folks tend to devote most of those dollars to paid media vs. content creation and other forms of social that are working much better in 2022.

Social Media 153

Social Media Marketing Media Energy 153

Cision

MAY 28, 2020

David Tomchak will be Head of Digital and Innovation at the New Statesman, Myles McCormick is now US Energy Reporter for the FT, and Guy Montague-Jones is appointed Analysis Editor at React News.

Energy 120

Energy Analysis Media Report 120

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

It’s important to agree on both deliverables (like pieces of content or earned media articles) and outcomes (like greater brand favorability or customer conversion.) It involves media relationships that grow out of working in a specific industry or beat. They may also want to know how long it will take to generate earned media.

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Agency Energy Resources Internal 234

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

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B2B Leadership Marketing Software 160

Flack's Revenge

SEPTEMBER 16, 2014

.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. The answer lies in the story energy, taste, and the intoxicating power that an intangible such as brand can have.

Energy 196

Energy Analysis Media Retail 196

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. If you’d like to add your voice for the next set of badges, we’d greatly appreciate a review on G2 here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Deirdre Breakenridge

JUNE 25, 2019

How can leaders communicate more effectively through social media?” However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach. ” The answer to the question, from Ken and our community members, varied.

Social Media 184

Social Media Media Leadership Community 184

Stephen Waddington

JUNE 3, 2021

It is an innovative means of internal engagement that often spills out onto social media. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown.

Report 203

Report Energy Print Measurement 203

PRSay

JANUARY 29, 2024

You wouldn’t send a spokesperson out on a media tour without a handful of key messages,” he said. Energy, passion, performance “A presentation is often like a performance,” said Biesenbach, who was trained at the school of Chicago’s storied Second City theater. Facts alone are not enough.”

Energy 110

Energy Leadership Meeting LinkedIn 110

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MARCH 23, 2016

Social media management has become a hamster wheel for many: lots of work with little to no payoff. When social media first took off, you were quick to embrace any and every new network that came out. I think the reason brands are on too many social media channels is that they’re worried they’ll miss out on potential business.

Social Media 120

Social Media Media Energy Instagram 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 88

Agency Energy Crisis Management Industry 88

Shift Communications

JANUARY 10, 2018

In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Branded Organic Social Media Becomes Meaningless. Solution: Save your time, energy, and money if you’re just going to post dreck. Influencer marketing shows no sign of diminishment despite questionable ROI.

Social Media 111

Social Media Trends Video Media 111

Communications Conversations

APRIL 23, 2020

Down: Bring (way) more energy on Zoom. No tip was more valuable than watching Meghan McInerny bring an insane amount of energy to her presentation one particular year (for the life of me, I cannot remember the year or venue). Me bringing more energy is almost essential to teaching and getting through to them.

Social Media 88

Social Media Energy Media Training 88

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Ronn Torossian

SEPTEMBER 5, 2018

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team?

Creativity 207

Creativity Communications Banking Energy 207

Onclusive

MAY 4, 2020

The volume of news content being published, as well as the consumption of news media, has spiked. Earned media, specifically, is already the most trusted form of marketing. But the world of media has changed dramatically in the last decade. We see certain terms enter the media and quickly dominate the conversation.

Crisis 464

Crisis Publicity Exercises Trends 464

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media. Their regional HQ in Asia is Singapore where Ted is based.

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Internal International Media Pitching 152

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes The media and public relations field is constantly evolving to meet the demands of the modern digital world. We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers. Here is what they said: 1.

Agency 100

Agency Energy Sports Reputation 100

Bianchi Biz Blog

JUNE 6, 2022

Every B2B story is about people putting their time and energy into solving someone else’s problem. You can follow Fleet Equipment & Babcox Media on Twitter. The post Meet the Media: Jason Morgan, Content Director for Fleet Equipment appeared first on Bianchi PR. What elements or characteristics do you look for in a story?

Meeting 77

Meeting Media Interviews B2B 77

Medianet Australia

DECEMBER 20, 2023

Can you tell me a bit about your initial experience in the media industry and what brought you to the media industry in Australia? I reported on EU energy and climate policy and got to report on the Paris climate talks in 2015, which was a highlight!

Report 52

Report Interviews Energy Policies 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. Media relations results can lag activity by three months or more. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. No amount of paid advertising can buy trust.

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Comparison Advertising Advertising Reputation 296

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. This can be achieved by doing your research manually or using insight tools to work out what certain demographics exactly want to be seeing on your social media platform.

Video 62

Video Social Media Instagram Media 62

PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. Many brands are refocusing their energies and their communications on COVID-19 responses. Bring energy and enthusiasm. Stay relevant to our current struggles with COVID-19.

Video 197

Video Film Energy Local 197

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? And, they take time and energy away from teams that are already stretched to the max. However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy.

Social Media 104

Social Media Media LinkedIn Facebook 104

5W PR

AUGUST 31, 2023

Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression. Ensure that the branding is consistent across all campaign materials, from social media posts to billboards.

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Brand Branding How To Advertising 78