Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. In the dynamic automotive industry, where innovation and technological advancements are propelling transformation and change, it is crucial to highlight the human side of this evolution.

Employee 78

Employee Automotive Storytelling Internal 78

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119

Employee Marketing Interviews Healthcare 119

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 79

Automotive Policies Employee Corporate 79

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Social media has become an inseparable part of daily communication between people and businesses.

Social Media 93

Social Media Media Video SEO 93

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media. The post Employees and earned media driving tech solutions in the workplace appeared first on Agility PR Solutions.

Employee 64

Employee Enterprise Media Survey 64

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. So, if you’re figuring out how to break through on social media and create a brand voice that resonates, start with the right voices – your leaders.

Social Media 99

Social Media How To Media Employee 99

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

How To 370

How To Internal International Employee 370

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. I wouldn’t be writing for this website if I didn’t believe in the power of technology.

Technology 100

Technology Communications Training Newspapers 100

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good.

Brand 156

Brand Branding How To Employee 156

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . The more you know about your customers, clients, employees, and competitors, they better your planning will be. Content Analysis.

Social Media 162

Social Media Media Analysis Data 162

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 97

Internal International Communications Employee 97

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. There may be evidence to support them, which always helps.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Let’s congratulate and support Wei by sharing his video on social media! We selected two winners. If you want to learn more about Wei, you can follow him on Twitter at @weicai_.

Video 352

Video Journalism Education Resources 352

Sword and the Script

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. On average, the leaders are five times more likely to install technology serving these areas.” It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.

Software 126

Software B2B Company Marketing 126

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Buchanan PR

MARCH 10, 2022

It’s important for senior employees to have some basic understanding of this language. In addition to being known for their confusing new words, one of the core characteristics that sets Gen Z-ers apart is their exposure to technology. The post Vibe Check: Can you Communicate with your Gen Z Employees? labor force by 2030.

Employee 52

Employee Communications Groups Journalism 52

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? One of the oldest uses, and perhaps most valuable uses, is in media monitoring.

Employee 141

Employee Software Survey Tools 141

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. They want to take that same entrepreneurial approach on the first day that they join a company as an employee.”

How To 176

How To Employee Nonprofit Technology 176

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. If the country is divided, you can bet for most companies, their employees and customers are too. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.

Technology 134

Technology Study Communications Survey 134

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes As technology enables us to do more in business and in our personal lives, we find ourselves living in a state of continuous transformation. The CCO’s responsibilities have broadened to include nontraditional media engagement and more direct interaction with customers.

Communications 100

Communications Publicity Employee Reputation 100

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

PRSay

OCTOBER 3, 2017

Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging.

Technology 66

Technology Communications Mobile Internal 66

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. On the contrary, Ashton emphasizes that older employees are far from being a financial burden. Within the world of technology is social media.

Technology 130

Technology Study Social Media Resources 130

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Over the last decade, Onclusive has built and maintained the largest earned media database in the business. Dan Beltramo, CEO, Onclusive.

Reputation 307

Reputation Analytics Corporate Government 307

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Media outreach to connect with the industry. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79