Sword and the Script

JANUARY 9, 2024

This lays the groundwork to productize this by charging for filtered results, which the company appears to be doing, as another commenter observed: “Even on a paid subscription, I see a limit of 15 pitches a month now, 5 for free, and you have to buy additional pitches. Content picks Pitch results. Tried and true pitching tips.

Brand 155

Brand Branding Reddit Pitching 155

Remote PR Jobs

JUNE 14, 2023

Cost Savings While freelance rates may be high, hiring a PR Freelancer can be a more cost-effective option than hiring a full-time employee since you only have to pay for the services rendered (and only when needed), thus avoiding costly overhead costs such as benefits, equity, salaries, or office space.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Remote PR Jobs

JUNE 13, 2023

Cost Savings While freelance rates may be high, hiring a PR Freelancer can be a more cost-effective option than hiring a full-time employee since you only have to pay for the services rendered (and only when needed), thus avoiding costly overhead costs such as benefits, equity, salaries, or office space.

Knowledge Base 130

Knowledge Base Resources Employee Policies 130

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

PR in High Definition

APRIL 30, 2024

On the pitch then, there is no denying their success. The series followed all the trials and tribulations of the new owners trying to navigate the “soccer” world – from business deals, to interactions with the fans, and of course performance on the pitch. It’s all about stories. Every company has a story that it can tell the world.

Storytelling 62

Storytelling Sports Travel Pitching 62

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Director of Communications, Enterprise Real Estate Company (>1000 employees). It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

MAY 25, 2021

But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency. They also allow someone new to the industry to make their name and reputation quickly.

Agency 361

Agency Mobile Meeting Sports 361

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. PitchBook says the company raised three rounds and grew to 210 employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

5W PR

AUGUST 27, 2021

Account executives also build strong relationships with the clients, create and pitch press releases to relevant journalists or media outlets, maintain the image of the agency, and develop feature ideas for the clients. Any issues that can potentially damage a client’s reputation or public image are handled by a crisis manager.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

Internal 96

Internal International Employee Leadership 96

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. Failure to address concerns early can open a company to reputation harm and have the potential to derail a positive PR campaign.

How To 257

How To Interviews Measurement Storytelling 257

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media.

How To 120

How To Media Employee Policies 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Award entries need not be dull. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

MAY 26, 2023

When a PR professional has a strong relationship with a journalist, they are more likely to pitch stories and news releases that will be of interest to that journalist and their audience. This can help to build a positive reputation. In turn, the journalist is more likely to cover the story or publish the news release.

Media Relations 88

Media Relations Media Crisis Meeting 88

Sword and the Script

AUGUST 22, 2023

They wound up pitching a watered-down funding announcement that several reporters flat-out said they couldn’t cover without a number. It bought out the old investors and invested additional funding to fuel growth. While most VCs wouldn’t miss a chance for news coverage, PE tends to be secretive and reclusive.

Corporate 99

Corporate B2B Company Marketing 99

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Wadds Inc.

APRIL 26, 2023

Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda.

Agency 98

Agency Publicity Marketing Banking 98

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Pitching on Fridays. “We earned $13.9

Software 85

Software Pitching Internal International 85

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well.

Publicity 88

Publicity Reputation Technology Industry 88

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management.

Community 92

Community How To Marketing Data 92

Cision

AUGUST 5, 2015

While you might not get a “yes” when you pitch a blog with 5 million daily readers at first, by targeting bigger and bigger blogs, you reach more of your target audience and grow your reputation as a guest blogger. Bonus Tip: Once you’re published on one well-respected blog, use that sample when you pitch bigger blogs.

Blogging 120

Blogging Pitching Writing Content Marketing 120