Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. In fact, it’s the most used social media platform among Fortune 500 companies. Thought leadership is an important part of any successful PR strategy.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Paid media has a place, too.

Communications 78

Communications Leadership B2C LinkedIn 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Listen To and Welcome Employees on Social. First off, brief your executive leadership on social,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media. A leadership campaign should include a robust bylined content program. Get social. We live in a world where social media can make or break a business. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 120

Communications Crisis Internal International 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Your PR team can secure positive media coverage by reaching out via emails to journalists and online media outlets.

Video 108

Video Marketing SEO Social Media 108

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. It motivates employees and managers alike and promotes a healthy and positive workplace culture.

B2C 73

B2C B2B Agency Trends 73

Communications Conversations

SEPTEMBER 22, 2015

Ok, so the headline might be a little provocative, but the more I think about it, the more I think many big brands continue to under-utilize one of the more effective and useful social networks on the web today. Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? What am I talking about?

LinkedIn 60

LinkedIn Brand Branding Tools 60

Communications Conversations

JUNE 23, 2016

For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the Twin Cities area) who block employees from accessing social media sites at work. bandwidth).

Social Media 74

Social Media Employee Media Study 74

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn? The results?

Survey 94

Survey Industry Leadership Study 94

Communications Conversations

JANUARY 15, 2019

But, the notion of the social CEO has really never taken off. I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media.

Government 74

Government Employee LinkedIn Insurance 74

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Twitter and LinkedIn will come up again later in this post.

Survey 81

Survey Corporate Communications Financial 81

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 170

Community Brand Branding Advertising 170

PRSay

JUNE 28, 2021

You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • Once you have enough business to pay for a full-time-equivalent employee plus fringe costs, make a hire. Post the news on LinkedIn. . • Don’t spend too much time or money on your website.

LinkedIn 149

LinkedIn Crisis Agency Crisis Communications 149

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Does your organization have a social media account?

Communications 171

Communications Nonprofit Training Study 171

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops. And, they’re getting guests. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Flack's Revenge

MAY 15, 2015

The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. If you like social media and tech, as I do, it was like being a kid in a candy store. enables each employee be a content creator.

Tools 120

Tools eBook Social Media Meeting 120

The Proactive Report

JUNE 19, 2017

empower employees. So the top of the funnel needs PR content that builds interest and trust: media coverage. thought leadership. Connect on LinkedIn. appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. optimize operations. transform products. influencer endorsement.

Digital PR 113

Digital PR Software Strategy Leadership 113

PRSay

JULY 22, 2022

Now a New Orleans-based clinical pharmacist and self-care strategist, as well as a PRSA member, Reed was the guest speaker for the July 21 episode of Strategies & Tactics Live , PRSA’s monthly webinar series on LinkedIn. Until then, she had been sharing the details of her life on social media, but she chose to grieve privately.

Retail 103

Retail Strategy LinkedIn Employee 103

Cision

APRIL 6, 2016

Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Barbara Rozgonyi leads CoryWest Media.

How To 52

How To LinkedIn Local Social Media 52

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I also manage the Life Time newsroom website and LinkedIn page. Scott is also an employee at Life Time Savage now.

Radio 167

Radio Journalism Interviews Energy 167

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Sure, most PR pros have thousands of LinkedIn connections. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn.

Travel 281

Travel Technology Conference LinkedIn 281

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too.

Reputation 62

Reputation B2C Ethics Trends 62

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 98

Interviews Publicity Technology Social Media 98