Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 122

Communications Crisis Internal International 122

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. 51% are neutral about trust in trust media. 57% are neutral about trust in NGOs. emphasis mine ].

Government 138

Government Survey Ethics Media 138

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? Back in the day, way, way back, there was internal communications, there was external communications.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Fake press releases on major wires. Bitcoin Cash briefly spiked about 5%.”.

Software 93

Software Banking Technology Data 93

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Press releases have always essentially been a “paid placement.” Traditional press release distribution.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. Source: US B2B Tradeshows ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Critical Mention adds “cast & crew” TV data.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO. Backlinko boasts 500,000 monthly visitors and about 174,000 email newsletter subscribers.

SEO 132

SEO Content Marketing Marketing Software 132

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people feel good about who they work for? To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. that’s great.

Retail 168

Retail Internal International Twitter 168

Marketwired

FEBRUARY 11, 2016

But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR is about to have it’s day in the sun. Before I go on waxing poetic about how data and analytics have enabled this to a degree – that story has been told, has it not? – YEAH IT IS.

Conference 100

Conference Big Data Pitching Employee 100

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD.,

Pitching 78

Pitching Instagram Survey Data 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

After a few months, I got a call about an administrative coordinator position at a PR agency. As usual, I accepted the temporary assignment without knowing much about them. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

OCTOBER 1, 2019

There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. For example, how do you categorize a story about a ship full of treasure that sunk but the Coast Guard saved all the passengers? Agility PR Solutions is a subsidiary of Innodata Inc.

Pitching 61

Pitching Analysis Report Video 61

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Presspage

OCTOBER 17, 2017

They hardly ever have the time to search for missing information when receiving a potentially interesting press release. Clearly state that you are sending a press release when you are using a direct email address. Is there a way you can personalize the content or the accompanying message of your press release?

Groups 60

Groups Web Writing Employee 60

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Marketing measurement statistics. 19) Employees have huge impact on social sharing. The search experts at Moz say it takes about 10 weeks for backlinks to impact organic search. (

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline. What we do 5.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. employees, investors, etc.)? NOTE: Originally published on October 15, 2008. With the advent of Web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Copy writing, blogging and content generation. Internal communications.

Publicity 48

Publicity Advertising Advertising Tools 48

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). Before doing so, make sure you really think about what you want.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JULY 2, 2019

The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch.

Pitching 63

Pitching Analytics Enterprise System 63

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. You think about your colleagues, projects, employees, customers, turnover, and everything else. Here I want to tell you about my favorite formula that I came up with 20 years ago. Host: The feeling.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. and the other person says, "Leave it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals – and collectively – can improve our professional practice? I felt a bit trapped, without any sort of plan, and decided to do something about it.

Communications 104

Communications Community Measurement Study 104