PRSay

MARCH 21, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. Instead of managing Gen Z employees, mentor them.

How To 139

How To Employee Leadership Nonprofit 139

Prohibition

MARCH 26, 2024

Instagram has opened this up to eight new markets including the UK! In addition, LinkedIn are making it easier for employees to discover opportunities for roles internally to support growing within the same company and retaining talent. Get in contact today to find out how we could help you.

Creativity 62

Creativity Social Media Facebook Instagram 62

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. Exactly what does this have to do with internal communication again? For most businesses, this is accomplished with a solid internal communications plan. Guest Post by Adam Kraus.

Internal 60

Internal International Strategy Communications 60

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 186

Trends Communications Skype Employee 186

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The relationship between agency employers and employees has reset. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media.

Agency 98

Agency Publicity Marketing Banking 98

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? The Surprising Value of LinkedIn.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.

LinkedIn 84

LinkedIn eBook Mobile Local 84

PRSay

AUGUST 25, 2023

CEO and global chief marketing officer. 24 for Strategies & Tactics Li ve , PRSA’s monthly livestream on LinkedIn that delves deeper into topics covered in its award-winning publication, Strategies & Tactics. Refreshing your brand “I personally love branding and marketing, and all of us love Ketchum,” Joseph said. “It

Brand 78

Brand Branding LinkedIn Employee 78

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. It is not advisable to have an employee of a communications firm present in the interview situation. million users LinkedIn : 1.80 million users LinkedIn : 1.80

Radio 64

Radio Pinterest Television Government 64

Communications Conversations

MARCH 9, 2015

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. defending the internal/employee communications function. Ego is stroked.

LinkedIn 60

LinkedIn Company Employee Corporate 60

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Communications Conversations

JUNE 6, 2017

That’s a lot of CEO transition in one market. And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.”

Employee 60

Employee How To Survey LinkedIn 60

Sword and the Script

SEPTEMBER 22, 2015

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. Given the opportunity, I believe most employees will act responsibly. There’s big risk to having an opinion.

Employee 60

Employee Crisis Crisis Communications LinkedIn 60

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Twitter and LinkedIn will come up again later in this post. Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. More internal comms. More internal comms.

Communications 122

Communications Crisis Internal International 122

Communications Conversations

FEBRUARY 22, 2017

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Remote PR Jobs

SEPTEMBER 25, 2023

As they struggle to gain mindshare and market share, their competitors are ready to challenge them at every turn. Expertly engineered communications, both internal and external, is now no longer a “nice to have” but a “must have.” It’s no wonder the role of chief communications officer (CCO) continues to evolve.

Communications 100

Communications Publicity Employee Reputation 100

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

Shift Communications

AUGUST 5, 2015

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. So I was fascinated to read a Vox piece last week looking at LinkedIn Founder Reid Hoffman’s new book “The Alliance”. As a leader I want that for our employees, our Agency and our industry. Embrace the Boomerang.

Employee 60

Employee Agency Training Industry 60

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

PRSay

DECEMBER 10, 2020

The flexibility required for teams to go instantly remote and, in many places across the country, work in quarantine, helped erase bureaucratic barriers separating executive and employee, pundit and audience, administration and faculty, professor and student. There’s a lot of me-too marketing that happens in difficult times.

Communications 158

Communications Nonprofit Employee Film 158

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Is there one? At PR 20/20, we believe there is.

Crisis 92

Crisis Marketing Healthcare Resources 92

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Ferraro advised brands not to limit their LGBTQ marketing campaigns just to Pride Month in June.

Community 189

Community Brand Branding Resources 189

PRSay

JUNE 28, 2021

I knew potential clients were unlikely to expand their in-house communications and marketing teams during a pandemic. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Post the news on LinkedIn. I have a roster of clients from around the globe.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

Shift Communications

NOVEMBER 9, 2022

By Sarah Babbitt, VP, Agency Marketing. Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate. Twitter and Zendesk conflated messages with marketing speak. Future outlook.

Employee 78

Employee Twitter Policies Agency 78

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. Include internal links to other relevant pages on your website to guide users to more valuable content. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100