ImPRessions - Crenshaw Communications

APRIL 18, 2019

Survey results can easily become infographics or the centerpiece of a customer newsletter. An investment in relevant content can also be amplified through promotion among partners and stakeholders, and employees who are incentivized employees to share it. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. BuzzStream and Fractl surveyed 504 business owners to understand their perceptions of digital PR. The majority of business owners surveyed (70%) agreed that digital PR is valuable when running a business. We surveyed 504 entrepreneurs in the U.S.

Digital PR 62

Digital PR Survey SEO Employee 62

Solo PR Pro

SEPTEMBER 6, 2016

This infographic has some timely tips for improving productivity at work. This infographic was crafted with love by Officevibe, the employee engagement survey software that shows you how to improve employee engagement so that they’re more productive.

Infographics 40

Infographics Software Employee Conference 40

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. ” The company says it surveyed 400 U.S.-based based marketing and advertising professionals for the survey. 3) The Power of Employee Advocacy. When it comes to content marketing, employees are the key to scale.

Marketing 72

Marketing Employee Survey Social Media 72

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Waxing UnLyrical

JANUARY 17, 2019

Conduct Surveys. Can you survey customers to discover a new point of view? These results can be used for a press release, infographic, social media post and media relations outreach. Employees and customers enjoy working with socially responsible companies, so the benefits could well extend way beyond the event.

Leadership 81

Leadership Survey Education Exercises 81

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. 3) Survey tells a cautionary tale as CMOs take more creative work in-house.

Creativity 77

Creativity Study Survey Advertising 77

Beyond PR

JUNE 19, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

NOVEMBER 9, 2021

It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” Also, Agility has invited Ned Lundquist and me to present findings from our annual JOTW Communications Survey at their Earned Media Mastery Summit several years in a row.

Software 93

Software Banking Technology Data 93

MaccaPR

NOVEMBER 20, 2018

We know that today’s news media love online newsrooms: Two-thirds of the journalists surveyed by TheNewsMarket admitted they visited a newsroom every week, and one-third visited an online newsroom every day. In fact, a corporation’s newsroom button is typically buried in the footer within the About Us section.

Mobile 91

Mobile Corporate Survey Web 91

5W PR

NOVEMBER 2, 2016

Produce a whitepaper that highlights the results of a shopper survey, promote the whitepaper with PR, and use it to generate new leads. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Examples of assets include data, infographics, and videos, among others. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

MAY 5, 2011

It’s about your customers or vendors, your clients and employees too; their stories and how your product or service helps them. Employees are cast members, customers are guests, and it’s just more than a theme park. Stats: If you have the surveys, interesting data, use them. UnSucking of the corporate babble.

Storytelling 66

Storytelling Publicity Comparison Local 66

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). In a recent survey of small-medium sized businesses (less than 1,000 employees) over half had annual marketing budgets of less than $1,000. The numbers reflected.

Small Business 82

Small Business eBook Infographics SEO 82

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” The surveys were carried out online. There aren’t any really radical or different findings revealed in the report.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 13, 2016

For example, if your business released a statistically significant survey or data-rich industry trends report, a webinar that breaks down what it means would be useful. 10) Create an infographic based on key points. In this sense, the webinar doubles as something akin to an old-fashioned press conference.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys. 27) Executives and employees as the way through the clutter. Christine Moorman | Duke University. 2) Marketing analytics enable better efficiency. “In

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Frederik Vincx

DECEMBER 11, 2015

These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Solving these issues won’t happen during billable hours.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 119

Writing Case Study Study Brand 119

PR Fuel

OCTOBER 16, 2018

And a good intern can eventually turn into a good employee. Turn them into infographics— If your press releases share a lot of statistics or original findings, extract that information and share it in an infographic. To really improve service, send out a survey and find out what area of your business you can fix for them.

Web 40

Web Pitching Local Report 40

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Gannett furloughed from all over, but for example, Gannett furloughed employees, I think, at over 100 newspapers? And, it didn’t just tell, it showed. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

AUGUST 22, 2019

Deloitte’s annual back to school survey. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. They help high earning movers and shakers manage their wealth—right?

Banking 111

Banking Content Marketing Examples Industry 111

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. This could mean filling out a form, signing up for an email newsletter, or answering a survey.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. However, over a third of U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. However, over a third of U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59