Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. So How Can PR Overcome This Problem? How to Implement Cross-Channel Reporting. The Benefits of PR Measurement Across Channels. Getting an overall perspective on how a campaign is performing across activities.

Measurement 198

Measurement System Data Technology 198

Onclusive

SEPTEMBER 25, 2020

In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How a service-first attitude can help your team craft more compelling stories and pitches. How a service-first attitude can help your team craft more compelling stories and pitches. Speaker Info. Enid Maran.

Publicity 370

Publicity Measurement Data Employee 370

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Strategy Media Analytics 166

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Communications Conversations

JUNE 6, 2017

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.” And, it’s measurable.

Employee 60

Employee How To Survey LinkedIn 60

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Flack's Revenge

SEPTEMBER 11, 2019

We are often asked about how to handle the PR fallout from breaches. They are reluctant to go public in a positive and proactive way about the measures they are taking to protect their networks and data (see my post We’ve been Hacked! How to Prepare. Fusion PR works extensively in the cyber security space.

Crisis Management 180

Crisis Management How To Crisis Reputation 180

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Stern + Associates

JULY 28, 2023

Thought leadership is not about how cool or popular the brand is, but about offering insights to its audience’s most profound questions. It’s about tapping into the brand’s community, employees, and industry. How Can I Create a Thought Leadership Strategy for My Organization?

Leadership 62

Leadership Strategy How To Groups 62

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 117

Measurement Communications Survey Web 117

5W PR

MARCH 26, 2020

These unprecedented measures bring up many questions create many questions. For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures. Communication with employees is extremely important during this time. Be Transparent. Be Visible.

How To 88

How To Employee Financial Meeting 88

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for.

Community 91

Community How To Marketing Data 91

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 374

Employee Viral Small Business Travel 374

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. Don’t let your brand miss out!

Data 146

Data How To Big Data Engineering 146

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

PR Job Coach

FEBRUARY 24, 2014

Have they demonstrated an equal measure of humility and ownership? Does the culture encourage expanding the employee knowledge and skills? Does it boast a high number of degreed employees and does it have ongoing relationships with academic institutions? Do you have an ego that can be left at the door in the morning?

How To 185

How To Leadership Interviews Google 185

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship? These goals should be both measurable and prioritized so that there is no misunderstanding.

Agency 310

Agency Measurement Meeting Reputation 310

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Ethical Voices

NOVEMBER 20, 2023

If you say you want to use a trust measure, well, there are 52 different trust measures. And it’s customers, it’s employees. We know what people expect and we know how to deliver it, but is it a priority for everyone? Sometimes it’s not that straightforward. It can’t properly analyze.

Ethics 91

Ethics How To Survey Interviews 91

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. That’s why measuring the performance and real business impact of your communications activity is so important.

Communications 195

Communications Corporate Measurement Reputation 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

MAY 3, 2023

Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. Image credit: use annenberg center for public relations ]

Reputation 161

Reputation Corporate Report Employee 161

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Define and prioritize your audiences.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MARCH 15, 2017

BP was forced to rely on inexperienced employees in the first critical days after the accident. That’s why we recommend outlining specific deliverables as well as outcomes, and how those outcomes should be measured. No baseline for measuring outcomes.

How To 149

How To Government Product Launch Internal 149