Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram Media 62

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways. Time to flood the airwaves!

How To 99

How To Corporate Storytelling Conference 99

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun.

Course 79

Course Social Media Media Community 79

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

Storytelling 329

Storytelling SEO Community Engineering 329

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. However, marketing cheap healthy snacks comes with unique challenges.

Marketing 88

Marketing Consumer Education Retail 88

The Proactive Report

DECEMBER 6, 2018

The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. The Pillars of Storytelling. People: Show the human side of your business and tell your customers’ stories.

Video 145

Video Trends Marketing B2B 145

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Image courtesy of ABC.

Communications 161

Communications Storytelling Film Training 161

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Crisis and conflict exist for every company, organization or entity; no one is immune to it.

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s the radically simple truth: Your content marketing strategy must be completely centered on the customer. They’re on social media.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. Influencers can promote the giveaway on their social media channels, encouraging their followers to participate and spread the word.

Brand 78

Brand Branding Creativity Storytelling 78

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. The goal is to foster a sense of community and authenticity.

Brand 78

Brand Branding How To Analytics 78

B2B PR Sense

JANUARY 5, 2018

While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Or you may decide that media relations is precisely what you need.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 204

Marketing Advertising Advertising Industry 204

Contently - Strategy

SEPTEMBER 27, 2023

These “ Happy Goggles ” contained a foldable VR headset, offering a fun and educational experience to kids. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Set Clear Objectives: Define your goals for leveraging next-gen channels.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. At Contently, I think you know how much we value storytelling by now.

B2B 139

B2B Brand Branding B2C 139

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

JULY 7, 2016

Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. What are you most excited for in your new role as senior vice president of brand strategy at Cengage? You see this often manifest itself in social media.

Education 227

Education Writing Pitching Groups 227

Onclusive

SEPTEMBER 20, 2017

Once attribution is determined, PR and content strategies can focus on the right message at the right time on the right media. Through investigating the effectiveness of different types of earned and owned media, communicators might discover that their owned media efforts (i.e. That’s why AirPR was built.

Analytics 170

Analytics Measurement Data Technology 170

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 111

Brand Branding Instagram Storytelling 111

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Stern + Associates

NOVEMBER 16, 2023

Even among younger people, education on the topic is lacking – 48% of the 18-to-40-year-olds surveyed could not name one concentration camp or ghetto. A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor.

Survey 62

Survey Groups Storytelling System 62

Cision

AUGUST 4, 2016

Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Then, come up with those that describe what it is not. Who is your target audience?

Brand 120

Brand Branding Guidelines Storytelling 120

Konnect Agency

JUNE 8, 2023

We also go a step further by offering practical tips and tricks that empower you to leverage this knowledge and optimize your content strategy effectively. Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience.

Instagram 52

Instagram Guidelines Social Media Video 52

Sword and the Script

JUNE 18, 2019

18) “I write and distribute press releases and get executives in front of the media.”. 21) “I use print, online, and social media to convey to important people – prospective students, donors, legislators, and the news media – the work this university does to educate people and improve their lives.”.

Employee 150

Employee Print Writing Survey 150

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. From there, she transitioned from high school to higher education, doing communications for a Robert Wood Johnson Foundation funded grant project at Georgia Tech.

Meeting 86

Meeting Education Journalism Resources 86

Solo PR Pro

JANUARY 11, 2022

Sandra Fernandez, Big Oak Tree Media. This is something we’ve helped do for our clients — using storytelling and content to expand awareness of a business and bring in new prospects. I am refocusing my attention on serving clients in the arts, food and education sectors as I have found those areas to be my sweet spot.

Writing 98

Writing Community Storytelling Education 98

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? .” But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120