ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Stay educated. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 62

Tools Blogging Pitching Google 62

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Tools are often built into the platforms you use.

Community 91

Community How To Marketing Data 91

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. More people than ever are pursuing social validation measured digitally by likes and shares.

Ethics 98

Ethics Trends Analysis Financial 98

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stephen Waddington

NOVEMBER 21, 2018

To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Planning and measurement are limited. 15 Basic skills: coding and writing There’s a significant focus on coding in modern education.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. It’s also an issue of writing style.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. Think about this: photos and videos add an interactive human touch to the web experience and can be used to communicate complex information in a matter of minutes. Finally, data should be used to measure what worked for any given campaign.

Media 149

Media Pitching Data Technology 149

Flack's Revenge

NOVEMBER 29, 2017

Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. What impact have they had on your business and/or web or social footprints? We are currently about three months ahead on episodes ready to publish. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go.

Education 40

Education Measurement Government Interviews 40

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 27, 2015

Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Stephen Waddington

DECEMBER 5, 2018

Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement. Engagement with news brands online is messy and tricky to measure. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. My ideas are sometimes syndicated or shared in a variety of places around the web. We set out to educate the market on the shift, but also to clarify misnomers about the term.

Marketing 60

Marketing Study Survey Content Marketing 60

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Couch Control: Measurement Therapy for PR Pros.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

MAY 26, 2015

The web has fundamentally changed the overall approach driving many marketing programs — it’s forced marketing integration — and content marketing incorporates core PR principles that have long been the basis of effective media relations. PR firm capabilities . Process driven PR. Process must present a balance.

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

MAY 2, 2017

I think both sides bring a lot of skills to each that can make the individual practices better: PR (broad view of the big picture and great words) – marketing good view of the customer story and a stronger history of measurement models (ROI and KPIs). The last part is to then measure your results.

Corporate 61

Corporate Communications LinkedIn Agency 61

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

JUNE 27, 2016

” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. PR Crossroads: Four Ways to Navigate Measurement in the Future. Why: “Make sure you research what the other department’s role is in the project and some of their challenges and opportunities.”

Banking 42

Banking Writing Social Media Strategy 42

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 72

Infographics Case Study Video Survey 72