Sat.Feb 22, 2020 - Fri.Feb 28, 2020

Gen Z Marketing

Ronn Torossian

Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010.

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.

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5 marketing analytics tools every business needs to thrive

Agility PR Solutions

There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition.

The marketer’s guide to writing content for Gen Z

PR Daily

Keep pieces pithy and poignant, and demonstrate your commitment to privacy. The arrival of Generation Z poses a new challenge for the marketers. The oldest of this emerging cohort are barely beyond 20, and yet they already hold an estimated $143 billion in spending power.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever.

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How PR should work with paid media

The Resolution Blog

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

6 PR Lessons Of Bloomberg’s Awful Debate Performance

ImPRessions - Crenshaw Communications

One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz , it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year.

Tips for Promoting Your Blog Content Across Social Media Platforms

Cision

The same content may not resonate with audiences on different social media platforms. So what works for each one? Media Blog

Headline: Calling all CSR champions

PR Daily

PR Daily’s Corporate Social Responsibility Awards will recognize the best campaigns, projects and initiatives. Don’t miss the March 20 entry deadline. The post Headline: Calling all CSR champions appeared first on PR Daily. PR Daily Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What can the PR industry learn from digital advertising?

Agility PR Solutions

Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. However, in a more integrated age, it might be time to rethink that. Is there anything the PR industry can learn from the world of digital advertising?

Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector.

Podcasts: Coming soon to a PR strategy near you?

Cision

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring. Product News

Calling all CSR champions

PR Daily

PR Daily’s Corporate Social Responsibility Awards will recognize the best campaigns, projects and initiatives. Don’t miss the March 20 entry deadline. The post Calling all CSR champions appeared first on PR Daily. PR Daily Awards

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 ways to deliver business value with military spouse employees

Agility PR Solutions

Military spouses—the husbands and wives or military members—offer an incredible value as an employee and leader for any type of business. Military spouses are centrally found, disciplined, educated, and a great workforce.

Book review: Powerful B2B Content by Gay Flashman

Stephen Waddington

Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page.

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A Digital Marketer Gives 5 SEO Tips for PR Pros

Cision

Make your SEO shine with these 5 tips for PR pros. Best Practices

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Calling all CSR champions

PR Daily

PR Daily’s Corporate Social Responsibility Awards will recognize the best campaigns, projects and initiatives. Don’t miss the March 20 entry deadline. The post Calling all CSR champions appeared first on PR Daily. PR Daily Awards

What do Millennials and Gen Z have in common when it comes to intimate brands?

Agility PR Solutions

Creating emotional connections with finicky younger consumers is anything but fun and games for brand marketers—except for the ones who actually manufacture those fun and games, according to the newly released Brand Intimacy 2020 Study, the largest study of brands based on emotions, now in its 10th year, from marketing intimacy agency MBLM.

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3 Reasons to take the 2020 JOTW Comms Survey

Sword and the Script

What do you think the top challenges facing communications and PR professionals today? What tactics would do you think are more important this year? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. Your input is needed!

Don’t forget the T in LGBT

Cision

It’s LGBT History Month in the UK and here at Cision, we've been celebrating diversity, inclusion, and equality.

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34 redundant, repetitive, and superfluous phrases

PR Daily

Eliminate tautologies from your copy; your readers will thank you. As writers, editors, and PR professionals, we are keenly aware that we must fight for readers’ attention. My daily sanity check is to ask, “Is someone actually going to read this?”

Brand values and CEO activism are key to driving loyalty, especially among Millennials

Agility PR Solutions

Consumers have lately been demanding that the brands they support take stands on societal and cultural issues, and a new survey report from 5W Public Relations reveals that nearly three-quarters (71 percent) of all respondents say it’s important to them to buy from companies that align with their values. Even more notable, a whopping 83 […].

Data Sources to Take Your Campaigns to the Next Level

Buzzstream

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever.

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UK Media Moves including The Times, The Telegraph, Property Week and more!

Cision

Katie Gatens is now Digital Travel Editor at The Times, Chris Bennion has joined The Telegraph as TV and Radio Editor and Property Week promotes Emma Shone to News Editor. Media Blog

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How to craft tantalizing customer experiences

PR Daily

How important is an IRL brand activation for your organization, and what elements are essential to delight modern audiences? Experiential marketing expert Christa Carone shares her insights.

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Video is the most effective online marketing—who’s making yours?

Agility PR Solutions

More than three quarters (nearly 77 percent) of marketers in a new survey from Promo.com say that videos are an important part of their online marketing.

Thinking Critically with Robyn Stevens

Critical Mention

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections.

Media Moves at The Associated Press & Houston Chronicle, Verizon Media Launches Cashay

Cision

Katrease Stafford and Aaron Morrison new at the AP, Dylan McGuinness of the Houston Chronicle gets a beat change, and much more. Media Blog

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How the internet of things can help marketers pinpoint their efforts

PR Daily

The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit. Internet of Things (IoT) technology is found in billions of internet-connected devices that collect and share data.

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4 proven approaches to improving your digital PR strategy

Agility PR Solutions

From connecting with industry experts to holding publicity events, the best strategies for traditional PR have been developed over many years. However, now that an increasing amount of PR is based on the internet, there are many different PR methods that are starting to grow in importance.

ICCO engages with European governments on digital media and misinformation

Stephen Waddington

ICCO is working with the Council of Europe to shape European policy around digital media and misinformation. I caught up with Deputy Rob Morbin to find out more. What is the Council of Europe, how does it influence governments, and how is it funded?