Sat.Feb 22, 2020 - Fri.Feb 28, 2020

Gen Z Marketing

Ronn Torossian

Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010.

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.

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5 marketing analytics tools every business needs to thrive

Agility PR Solutions

There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition.

The marketer’s guide to writing content for Gen Z

PR Daily

Keep pieces pithy and poignant, and demonstrate your commitment to privacy. The arrival of Generation Z poses a new challenge for the marketers. The oldest of this emerging cohort are barely beyond 20, and yet they already hold an estimated $143 billion in spending power.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever.

More Trending

Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).

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5 common grammatical errors in modern writing

PR Daily

For those who didn’t clamor to diagram sentences in Mrs. Pickering’s English class, some basics of syntax and structure can be elusive. Here are a few stumbling blocks to sidestep.

How PR should work with paid media

The Resolution Blog

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Tips for Promoting Your Blog Content Across Social Media Platforms

Cision

The same content may not resonate with audiences on different social media platforms. So what works for each one? Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 PR Lessons Of Bloomberg’s Awful Debate Performance

ImPRessions - Crenshaw Communications

One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz , it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year.

Fortify your press releases by ditching 10 overused words

PR Daily

Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage. Press releases all seem the same.

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Best Diversity & Inclusion Campaign: Flowers Communications GroupCG amps up financial services diversity awareness in superb campaign rebranding effort

Agility PR Solutions

The financial services industry is suffering from a severe diversity and inclusion problem. Within the Federal Reserve System alone, we have seen only one African American and seven women as presidents in its 105-year history.

A Digital Marketer Gives 5 SEO Tips for PR Pros

Cision

Make your SEO shine with these 5 tips for PR pros. Best Practices

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 PR Lessons From Bloomberg’s Awful Debate Performance

ImPRessions - Crenshaw Communications

One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz , it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year.

Why PR pros should worry about ‘Dark PR’

PR Daily

Some practitioners are taking opposition research tactics perfected in the political arena into the marketplace. Despite the ethical and legal perils, some are taking a calculated risk.

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Dear RFPs, here’s 5 reasons why creative pros aren’t really into you

Agility PR Solutions

Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services.

Don’t forget the T in LGBT

Cision

It’s LGBT History Month in the UK and here at Cision, we've been celebrating diversity, inclusion, and equality.

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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector.

How the internet of things can help marketers pinpoint their efforts

PR Daily

The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit. Internet of Things (IoT) technology is found in billions of internet-connected devices that collect and share data.

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7 ways to deliver business value with military spouse employees

Agility PR Solutions

Military spouses—the husbands and wives or military members—offer an incredible value as an employee and leader for any type of business. Military spouses are centrally found, disciplined, educated, and a great workforce.

Muck Rack’s list of journalists not going to SXSW 2020

Muck Rack

Muck Rack’s list of journalists not going to SXSW 2020

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Data Sources to Take Your Campaigns to the Next Level

Buzzstream

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever.

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5 ways Microsoft boosts engagement and internal culture

PR Daily

Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference. Just about every organization these days is embracing the need to boost employee engagement and internal culture.

Let’s talk microblogs—the best practices for social marketers

Agility PR Solutions

With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their audiences.

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3 PR pitch examples that resulted in media coverage

Muck Rack

3 PR pitch examples that resulted in media coverage

Media Moves at Bloomberg News & NBC Sports Chicago, Black News Channel Launches

Cision

Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more. Media Blog

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Why cooler heads must prevail on the COVID-19 virus

PR Daily

The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.

What can the PR industry learn from digital advertising?

Agility PR Solutions

Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. However, in a more integrated age, it might be time to rethink that. Is there anything the PR industry can learn from the world of digital advertising?

3 Reasons to take the 2020 JOTW Comms Survey

Sword and the Script

What do you think the top challenges facing communications and PR professionals today? What tactics would do you think are more important this year? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. Your input is needed!

8 Metrics That PR Professionals Must Track to Prove Success

Prowly

Everyone in the PR industry knows just how important they are to their clients or company, but communicating that worth to executives without the numbers to back it up will harm your case for PR. The post 8 Metrics That PR Professionals Must Track to Prove Success appeared first on Prowly Magazine.

4 ways to prepare for a crisis—and respond where it counts

PR Daily

Controlling the narrative often isn’t possible in the free-for-all of social media. From educating leaders to responding in the right medium, a Florida International University expert offers tips.

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