Ronn Torossian
DECEMBER 29, 2015
Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head.
Cision
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content.
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ImPRessions - Crenshaw Communications
DECEMBER 30, 2015
What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use.
The Resolution Blog
DECEMBER 30, 2015
1. In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future. As a tech product team, we also pledged to listen and build solutions to make the lives of PR pros a little easier. 2.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
DECEMBER 30, 2015
The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more urgent. However, along with finding any job, students should also focus on what to expect when entering the working world and how to do what they studied when the time comes to show their true colors.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prakkypedia
DECEMBER 31, 2015
Last year more and more of my friends decided to change their approach to social media. It wasn’t a digital detox as such, but an attempt to win back some time from the online world. In particular it was a recognition that some of their Facebook experience was not fruitful or enjoyable – for all sorts of reasons, including reading endless mundane posts or experiencing FOMO.
The Resolution Blog
DECEMBER 28, 2015
‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin. Business models are changing, and agile models are the best for creating value, according to McKinsey. As Stella Bayles wrote in her blog [ ING communications team ], agile methodologies are a hot topic, but agility in PR has been minimal so far.
Shift Communications
DECEMBER 31, 2015
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning.
Cision
DECEMBER 30, 2015
Twenty-three states plus the District of Columbia have legalized the use of medical marijuana. In early November, Ohio voters rejected legislation that would have made them the 24 th state. Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts.
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Prakkypedia
DECEMBER 27, 2015
Ah, Christmas messages – dontcha love ‘em? What do you say to your clients, your staff and other stakeholders during the festive season? Do you stick with the traditional Merry Christmas and Happy New Year ? If so, you’re not alone! It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity.
Communications Conversations
DECEMBER 30, 2015
I’m going to take a moment today to talk about me. I don’t do it very often, but I’ll admit: I’m writing this post more for me, than you. Sorry. Check that. I’m really writing this post for 32 people who helped me along in one way, shape or form in 2015. Some helped me by hiring me. Some helped me by referring me. Some helped me by asking me to speak.
Shift Communications
DECEMBER 30, 2015
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter.
prTini
DECEMBER 31, 2015
Two words. Easy to remember. Easy to live by. This might be the word nerd in me — after all, as a PR person by trade, I’m a writer at heart! — but each year, I select two words to be my guiding theme for the year. Not so much a resolution, but a focus. To underscore the #WordNerd element, the two words can stand alone, but also have a deeper meaning together.
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RH Strategic
DECEMBER 29, 2015
The pitch usually goes like this: “Hi. I’m a producer with [insert celebrity name]. We are producing a show on [insert your client’s market] and we came across your company and it seems like you could be a good fit for our program. It airs on CNBC and Bloomberg. Call me back as soon as. Read More. The post Time for the Pay-to-Play Video Racket to Come Clean appeared first on RH Strategic.
Communications Conversations
DECEMBER 29, 2015
Each year, instead of an annual Christmas Card, we put together an annual holiday video. It’s so much fun to put together, as it forces us to go back and review our year in pics. Just thought I’d share it here with you today. Happy holidays from my family to yours–Hanson style! Thanks for installing the Bottom of every post plugin by Corey Salzano.
Shift Communications
DECEMBER 28, 2015
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates.
PR 20/20
DECEMBER 30, 2015
The year is drawing to a close, which for many marketers means it’s the perfect time to clean out the inbox, tackle that reading list, and set shiny new goals for 2016. So curl up by the fire—or in your cubicle—and enjoy the must-reads on PR 20/20’s blog. How did we select them? In short, you did. We pulled posts with the highest pageviews in 2015, excluding any posts with an average time on page less than two minutes.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
RH Strategic
DECEMBER 29, 2015
The pitch usually goes like this: “Hi. I’m a producer with [insert celebrity name]. We are producing a show on [insert your client’s market] and we came across your company and it seems like you could be a good fit for our program. It airs on CNBC and Bloomberg. Call me back as soon as. Read More. The post Time for the Pay-to-Play Video Racket to Come Clean appeared first on RH Strategic.
Cision
DECEMBER 28, 2015
You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Twitter engagement rates (as a percentage of total followers) are in the tenths or even hundredths of one percent , and reach is often in the the low single digits.
Shift Communications
DECEMBER 29, 2015
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set.
Sword and the Script
DECEMBER 29, 2015
by Frank Strong. The process of analyzing the best performing and worst performing is both insightful and humbling. It’s insightful for thinking through why content performed or underperformed. This is an analytical skill that is easily parlayed into one’s professional work. It’s humbling for the posts thought derived from epiphany, inspiration or passion that seemingly go nowhere.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
RH Strategic
DECEMBER 29, 2015
The pitch usually goes like this: “Hi. I’m a producer with [insert celebrity name]. We are producing a show on [insert your client’s market] and we came across your company and it seems like you could be a good fit for our program. It airs on CNBC and Bloomberg. Call me back as soon as. Read More. The post Time for the Pay-to-Play Video Racket to Come Clean appeared first on RH Strategic.
Mark My Words
DECEMBER 29, 2015
In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Cannes Lions was all about purposeful brands. FleishmanHillard launched a new product to help companies drive an authenticity agenda. Whether you’re a boutique dentist or selling bleach being human was at the centre of everyone’s comms strategy. The trouble is, for PR this has been a troubling pill to swallow.
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