Sat.Oct 15, 2022 - Fri.Oct 21, 2022

How To Get A Fast Start On Your PR Campaign

ImPRessions - Crenshaw Communications

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind.

How To 195

3 ways to boost your memorability in the news

PR Daily

If no one remembers your media mention, does it matter? What makes a reader look at a news article for more than a few seconds before moving on to the next? What draws a reader in for long enough to remember a brand in a news article?

Brand 156
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How to do PR for business: 6 top tactics and practices for practitioners

Agility PR Solutions

In today’s world, a good PR story is certainly more effective than an impressive ad. Marketers should essentially learn how to do PR for a business in an extremely dynamic and tech-driven world. PR has come a long way and has evolved tremendously in the past decade or so.

How To 131

10 alternatives to paid Facebook Groups (and why you might want to start one)

Awario

Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are

Groups 108

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

Plain Language Usually Wins 

Sword and the Script

Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one.

More Trending

1st Corporate Character Barometer shows gap between corporate readiness and stakeholder expectations

PR Daily

Brands aren’t taking stands, though they know audiences want them to. Corporate communicators are constantly faced with decisions on whether their brand should speak out on important social issues.

How a TV Show Supports Local Journalism

HMA Public Relations

ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most. Odds and Ends ABC Alaska alaska daily daily alaskan Journalism TV

Local 76

9 social media stats that might surprise you (with context!)

Communications Conversations

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. They’re littered across the web. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. Thomas. However, I’ve always thought those posts could use a little more oomph. Sure, the stats are great. But, what is the stat telling us?

How to Use PR Tools to Solve Any PR Challenge

Prowly

Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about.

Tools 104

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

How To Get A Fast Start On Your PR Campaign

ImPRessions - Crenshaw Communications

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind.

How To 195

What Google’s “Helpful Content Update” means for your B2B content strategy

PR Daily

You’ve got to be people first. Recently, Google announced the rollout of the “ Helpful Content Update ,” which targets content that prioritizes ranking first over user value.

Google 157

Four in ten report major gap between culture their workplace claims to have vs. reality

Agility PR Solutions

Report 123

Prowly #PRChat with Tonya McKenzie, Founder at Sand&Shores Firm

Prowly

Have you ever wondered what it’s like to host a podcast? How much effort does it really take and how to find the time for it? If so, you’ll find answers to these (and many other) questions in this #PRChat with the PR and podcast pro – Tonya McKenzie. Limiting what she does to just […].

How To 166

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Our Recent Favourite PR and Social Media Campaigns

Prohibition

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. Here, we’ve put together a round-up of those that have caught our attention recently. Let’s take a look! Bella Hadid’s spray-painted dress.

Your handy guide to the most common AP style abbreviations

PR Daily

Keep it short and keep it consistent. When you’re writing something in a formal, business style, it can be tempting to just say no to all abbreviations.

Working in PR? Here are 6 mental health tips

Agility PR Solutions

Covid-19 changed life as we know it. It has undoubtedly taken a toll on everyone’s mental health. According to a report by WHO, there is a 25 percent increase in the prevalence of anxiety and depression. A stressful situation, in the form of work or personal life, only adds to the burden.

How to Power Your Business with HubSpot Payments [HubSpot User Group Recap]

PR 20/20

HubSpot User Group Recap. Ready North is a huge fan of HubSpot, as you may know. We’re so hot on HubSpot, we created a fan club. Okay, not exactly. But we did found the Cleveland HubSpot User Group (HUG) , where we hold events each quarter for like-minded HubSpot fanatics.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

How to Pivot Your Strategy Like Taylor Swift

PRSay

As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. This act of revising is often called “pivoting.”

How to demonstrate PR’s value to clients during a downturn

PR Daily

It’s time to tell your story when everyone else has gone quiet. As the U.S. sinks into what is looking like another recession, businesses are cutting expenses they believe are not essential for survival.

How To 134

Beyond the hype of neuroscience in market research

Agility PR Solutions

In 2011, neuroscientist T. Sigi Hale, PhD was principal researcher leading a National Institute of Health-funded lab at UCLA. He left academia to enter the market research industry, and helped pioneer the behavioral science movement, leading development of breakthrough research techniques.

Creating Earned Media Stories With Jennifer Reinhard, Ketchum

The TypeBar

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Think a new product feature would be awesome? Your users might hate how complicated it makes things. Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined.

B2B 78

How Microsoft manages culture change

PR Daily

Insights from Microsoft’s corporate VP of talent, learning & insights at Ragan and PR Daily’s Strategic Communications Conference. Your company’s culture is not an accident. It’s a deliberate choice that must be reinforced regularly from the top down.

CMOs facing pressure to deliver during economic course correction

Agility PR Solutions

A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times.

2023 Speaking Topics Announced – RepUs’s Casey Boggs

Reputation Us

Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” ” As associations and businesses prepare, Casey Boggs of ReputationUs is available to speak on several timely reputation management and crisis mitigation topics.

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

What Comes First: Passion or Purpose?

HMA Public Relations

In this blog post, Rayna Burgett discusses the role that passion and purpose play in crafting your career and shares insight on the topic from a TED Talk presentation by motivational speaker and author, Zack Ballinger. Read more!

Here’s how to use AI art services DALL-E, Craiyon and Dream

PR Daily

Step-by-step instructions for creating your own AI art for commercial use. Imagine telling someone 20 years ago that you could type a random phrase on the Internet and an automated image matching that description will be created for you. It sounded crazy then, but that time has come in 2022.

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New study reports shifting preferences and priorities in incentive travel

Agility PR Solutions