ImPRessions - Crenshaw Communications
OCTOBER 18, 2022
At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship.
Agility PR Solutions
OCTOBER 17, 2022
In today’s world, a good PR story is certainly more effective than an impressive ad. Marketers should essentially learn how to do PR for a business in an extremely dynamic and tech-driven world. PR has come a long way and has evolved tremendously in the past decade or so. Today’s PR professionals need to possess diverse […]. The post How to do PR for business: 6 top tactics and practices for practitioners appeared first on Agility PR Solutions.
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Awario
OCTOBER 21, 2022
Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are.
Sword and the Script
OCTOBER 18, 2022
Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one. I tend to think this notion is applicable to marketing and PR – it’s the idea that simple explanations are usually better than elaborate messages. I was reminded of this recently when Scott Brinker posted this little rant to LinkedIn : “I’ve been studying martech for 20+ years.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
PRSay
OCTOBER 17, 2022
With the Nov. 8 midterm elections fast approaching, officials say they’re busy combating misinformation about electoral processes and voting results, and not that such falsehoods sow distrust of the election process. In Collier County, Fla., in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
OCTOBER 19, 2022
If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. They’re littered across the web. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. Thomas.
Prowly
OCTOBER 21, 2022
Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. Like in any field of work, there’s a list of common challenges in PR that continually […]. The post How to Use PR Tools to Solve Any PR Challenge appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2022
At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship.
PRSay
OCTOBER 21, 2022
As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. This act of revising is often called “pivoting.” Superstar Taylor Swift has honed the skill well, particularly over the last couple of years.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
OCTOBER 17, 2022
Negative workplace cultures impact mental health and lead to two and a half times less productivity per year than positive work environments, and new research from digital and in-person total wellbeing solutions firm LifeWorks, a subsidiary of TELUS Health, reveals that four out of 10 (38 percent) Americans believe there is a significant difference between […].
Prowly
OCTOBER 21, 2022
Have you ever wondered what it’s like to host a podcast? How much effort does it really take and how to find the time for it? If so, you’ll find answers to these (and many other) questions in this #PRChat with the PR and podcast pro – Tonya McKenzie. Limiting what she does to just […]. The post Prowly #PRChat with Tonya McKenzie, Founder at Sand&Shores Firm appeared first on Prowly Magazine.
Prohibition
OCTOBER 19, 2022
As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. Here, we’ve put together a round-up of those that have caught our attention recently. Let’s take a look! Bella Hadid’s spray-painted dress. Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right.
Mindful Marketing
OCTOBER 19, 2022
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Kids have repeated that ritual for decades, but Bobby is 32. While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
OCTOBER 20, 2022
Covid-19 changed life as we know it. It has undoubtedly taken a toll on everyone’s mental health. According to a report by WHO, there is a 25 percent increase in the prevalence of anxiety and depression. A stressful situation, in the form of work or personal life, only adds to the burden. Working in public […]. The post Working in PR? Here are 6 mental health tips appeared first on Agility PR Solutions.
Landis PR
OCTOBER 17, 2022
By Staff. We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In our last blog, Landis President Sean Dowdall and Founder David Landis discussed business’s role in fostering and supporting the communities in which our clients, community and family live. In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their
Contently - Strategy
OCTOBER 18, 2022
Customer research can surprise you. Think a new product feature would be awesome? Your users might hate how complicated it makes things. Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research.
Practical Law Construction
OCTOBER 19, 2022
English law has, to put it mildly, a fractious relationship with the concept of good faith. There is a deep-rooted scepticism towards it that has often manifested as outright hostility: Lord Ackner famously described the duty to negotiate in good faith as “inherently repugnant to the adversarial position of the parties” ( Walford v Miles ).
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
OCTOBER 19, 2022
In 2011, neuroscientist T. Sigi Hale, PhD was principal researcher leading a National Institute of Health-funded lab at UCLA. He left academia to enter the market research industry, and helped pioneer the behavioral science movement, leading development of breakthrough research techniques. From his first encounter with the world of ‘marketing science’ to his experience over […].
OnePitch
OCTOBER 20, 2022
On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.
Steve Barrett on PR
OCTOBER 20, 2022
The Ad Net Zero global climate action initiative aims to convene international efforts to decarbonize the marketing industries.
Shift Communications
OCTOBER 18, 2022
By Natalie Marinaro. Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and prospects look for when selecting who to work for and do business with. Helping leaders embody these qualities and establish this type of authority is one of the biggest requests we get from clients.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Agility PR Solutions
OCTOBER 16, 2022
A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times. The firm’s research reveals that CMOs started 2022 with optimism anticipating a 31.2 percent increase in revenue and a 22.4 percent increase in budget […].
Reputation Us
OCTOBER 17, 2022
Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” As associations and businesses prepare, Casey Boggs of ReputationUs is available to speak on several timely reputation management and crisis mitigation topics. See 2023 speaking topics below. Contact ReputationUs or Category6 to schedule Casey Boggs to present at your next event. 2023 SPEAKING TOPICS.
Maxim Behar
OCTOBER 20, 2022
"They had a big ego" is often said of someone, and it usually means something very bad. So, this person can't be trusted, they are too busy with themselves, they can’t be managers or build teams, sometimes you can’t stand them. But they become politicians. We are somehow used to politicians being less than their egos. They invite them to television studios, seek their opinion on issues from the repair of agricultural machinery to the construction of roads and training programs in kindergartens.
HMA Public Relations
OCTOBER 19, 2022
In this blog post, Rayna Burgett discusses the role that passion and purpose play in crafting your career and shares insight on the topic from a TED Talk presentation by motivational speaker and author, Zack Ballinger. Read more!
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Agility PR Solutions
OCTOBER 20, 2022
According to a new study, the incentive travel industry is strong—recovery is progressing, program design is evolving and there is increased interest in new destinations, reveals the newly released 2022 Incentive Travel Index (ITI), a joint initiative of Financial & Insurance Conference Professionals (FICP), the Incentive Research Foundation (IRF) and the Foundation of the Society for […].
Bianchi Biz Blog
OCTOBER 17, 2022
Guest Post by Jan Griffiths, president & founder of Gravitas Detroit. Like Vernors ginger ale and vanilla ice cream, podcasts and cars are a perfect pair. Immersive stories and compelling conversations can provide the perfect soundtracks to both daily commutes and road-trip adventures. But did you know that there are two excellent podcasts about the automotive industry that are quickly becoming required listening for leaders in today’s dynamic marketplace?
Ethical Voices
OCTOBER 20, 2022
This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. But my favorite is celebrating the positive, virtuous action by a radio station show host. The ethics of Favela tours – Fodor’s looks at the return of Favela Tours in Rio and asks – are they ethical? Do they bring money to the community and break down divides, or are they dehumanizing human zoos?
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