Sat.Oct 15, 2016 - Fri.Oct 21, 2016

Why ‘Ghosting’ Is the Scariest PR Faux Pas


Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility.


Airlines adding “fire containment” bags

Ronn Torossian

Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe.

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How to Publish Your B2B Content on LinkedIn

B2B PR Sense

Want to use your B2B content to establish yourself as a thought leader in your industry? LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience.

11 of literature’s best closing lines

PR Daily

First sentences can make or break even the most brilliantly crafted article. Lead sentences are often the deciding factor in whether readers keep reading. This is why we writers struggle so desperately to find the perfect opening lines. Closing lines are a different story.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Optimize Distribution for Your Content


Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. What was the change? Amazon no longer allows businesses to provide free items in exchange for reviews.

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New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

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Marketing and PR Innovation: The 80/20 Rule

Shift Communications

Public Relations and Marketing are fast paced industries. I have days (weeks, really) where it’s non-stop from the moment I open my eyes in the morning all the way through to closing them again at night. Days fly by and I have to ask myself, “did I accomplish anything?”

Trust: A Communicator’s Lifeline


Trust is that five letter word that is hard to build and easy to lose. On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation.

What Public Relations Can Take From Contract Theory

ImPRessions - Crenshaw Communications

What does the recent Nobel Prize have to do with good public relations agency business practices? No, there’s not a Nobel for PR. But before you nod off in boredom, remember that a sound understanding of contract theory can enable smart negotiation and fair compensation.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 ways to make your PR agency work for you

PR Daily

You just finished the taxing process of bringing on a PR firm or consultant. You created an RFP and spent hours with various firms trying to differentiate their offerings, checking references—and you’ve settled on one that you’re genuinely excited about. Contract signed, sealed and delivered.

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Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called willing to part ways with a hardcover copy.

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4 Questions to Kickstart Your Influencer Marketing


Audiences are more likely to run away from your messages than run towards them. They’re bombarded by one content tsunami after another and it’s exhausting. To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Fans melt for M&Ms latest flavor

PR Daily

It’s candy season, and M&Ms has captured America’s hearts and headlines with its latest flavor announcement. Caramel M&Ms are heading to stores in May 2017, according to its parent company, Mars Chocolate.

If PR is Looking for News, Listen for Frothy Words

Sword and the Script

Words matter and his word was frothy. Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations.

How to Come Up With Sound Bites for an Interview


The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. What should you say? What will people remember?

8 Tips for Successful Media Interviews

The Stalwart Blog

Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities. Good Luck

British Army apologizes for ‘blackface’ tweet

PR Daily

For social media marketers, followers’ perception can increase a post’s popularity—or start a virtual firestorm. The British Army learned that lesson recently. It apologized after deleting a tweet that depicted a soldier in what some claim is blackface.

Media Monitoring for Nonprofits

Media Bullseye

Even in the corporate for-profit world, pressure to find the most cost-effective media monitoring solution is intense. For nonprofits, where every penny counts and donors keep a close eye on how much money goes to overhead, the pressure is even greater.

Behind the Headlines With Steve Majors


Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections.

The Authentic Kim Garst

Social PR Chat

Author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media and the owner of Boom! Social, Kim Garst shares how authenticity and service can build your social success. A Little Bit of Background.

How over-rehearsing can undermine your presentation

PR Daily

You're giving a big presentation and have been really busy, so you haven't rehearsed it as much as you'd like. What to do? For many speakers, the answer is to cram in as many rehearsals as you can in the day leading up to the speech. That is not the answer.

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How to Use LinkedIn to Maximize Your PR Efforts

Media Bullseye

When it comes to social media platforms that benefit public relations, Twitter and Facebook tend to be the first names that come to mind. With the impressive growth of LinkedIn over the last five years, however, it is important that we don’t neglect the features of this useful platform.

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage


Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either.

Tech Tool that Makes Digital PR a Breeze

The Proactive Report

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy.

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5 must-reads for communications pros

PR Daily

There are more than 26,000 books on communication available for sale on Amazon. Though it's nice to know that there are plenty of resources on the subject, it's also easy to see how someone wanting to become a better communicator could be overwhelmed by the choices.

When “we’re sorry” isn’t an option

Media Bullseye

Fellow Media Bullseye writer Jordan Gosselin posted an excellent piece recently about the art of the public apology and why it is necessary for public relations professionals to understand the nature of what makes a good and sincere apology.

The Talking Points #39between35and49

Communications Conversations

The Business Journal has its long-time 40 Under 40 “competition.” ” Adfed2 has its 32 Under 32. And now, Pollen has its 50 Over 50. As usual, the Gen Xers are COMPLETELY over-looked. Figures, too. We’ve been overlooked for years.

Digital Ethnography for PR, Part 5: The TEACUPS Framework

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context.

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Facebook Messenger tests ‘conversation topics’

PR Daily

Facebook Messenger is looking into increasing users’ opportunities for interaction. Using data from users’ Facebook profiles—e.g., interests, events, recent interactions or music playlists—bots will generate conversation topics and post them in your Messenger feed.

55 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.