Sat.Mar 24, 2018 - Fri.Mar 30, 2018

How The Parkland Students Are Winning The PR Battle

ImPRessions - Crenshaw Communications

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE.

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Three Steps to Finding Better Influencers


Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tech PR Guide to Executive Podcast Gigs

ImPRessions - Crenshaw Communications

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure.

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A journalist dissects a lousy pitch and a good one

PR Daily

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Worse, many PR folks don’t take the time to understand the targeted publication, nor do they think through the type of story that’s going to resonate with its audience.

How Marketing Has Changed

Ronn Torossian

Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online. Twenty years ago, there was no such thing as eCommerce.

PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients.

Social Media Guide to Posting on Instagram


We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Study: Snapshot of U.S. social media preferences

PR Daily

Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.

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Uber Self-Driver Kills Woman

Ronn Torossian

Ask most drivers and they will tell you it was bound to happen sooner or later, but many didn’t expect it to be this soon. So-called self-driving cars haven’t been on the streets very long, even in test markets, and already a person has been killed.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way.

SXSW Recap: PR takeaways from this year’s event

Media Bullseye

Every year, people from all branches of media and technology, including musicians, actors, marketers, and programmers, gather in Austin for South by Southwest (SXSW).

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Report: When to mention your brand in your content

PR Daily

When it comes to branded content, tout your organization sparingly for the best results. A recent Pressboard study. of branded content revealed that although transparency is important, content marketers and copywriters shouldn’t cross the line into overt promotion.

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Fred Savage Accused of Battery

Ronn Torossian

Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days.

Who owns social media?

Stuart Bruce

It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading → The post Who owns social media?

CMOs Regard Measurement as Key to Proving Value

The Proactive Report

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing.

5 tricks for boosting influencer marketing efforts

PR Daily

Influencer marketing is in a constant state of evolution.

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Siri, find me the top food and wine reporters.

Public relations strategy and communications measurement are what senior PR practitioners need most

Stuart Bruce

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).

Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches

PR News

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued. The post Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches appeared first on PR News Blog. Media Relations PR News Blogger Network

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How your organization can use virtual and augmented reality

PR Daily

Nonprofit communication is all about inspiring action. Augmented and virtual reality can create visceral experiences that enable donors to see the world in a different way—in a tangible manner that seems close enough to touch.

Finding Our Inner Picasso in Portland: The Art Form of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

Nostalgia Marketing

Shift Communications

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy.

How to Make Every Part of Your PR Content Strategy More Data-Driven


By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.

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Tips, tactics and insight from LinkedIn's top publishers

PR Daily

Engagements on LinkedIn have risen exponentially in the last two years. Our team dove into the data to see which publishers were the most successful on the platform in recent months. The findings can point your LinkedIn content strategy in the right direction.

The 4-Step Plan to Build a Better Ambassador Program

Beyond PR

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors — a subset of influencers sought-after for their authentic voices and true brand loyalty.

What Is Your Personal Code of Conduct?


The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”. As a professional, you live in the world of conduct codes.

H&R Block’s Tax Shred Live: Social media stunt or brilliant marketing move?

Communications Conversations

When you’re one of the largest tax consulting/preparation companies in the country, there are certain events that come up year after year that marketers and communicators are challenged with promoting. Like National Shred Day.

A font of historical context for 7 popular typefaces

PR Daily

We take typefaces for granted, rarely changing the default fonts that come with our software, web browsers or devices.

#MediaMonday – John Trierweiler

HMA Public Relations

Today’s #MeetMeMonday profile comes to us from John Trierweiler, an Illinois native who joined the morning team at ABC15 in December 2017! The post #MediaMonday – John Trierweiler appeared first on HMA Public Relations.