Sat.Mar 24, 2018 - Fri.Mar 30, 2018

How The Parkland Students Are Winning The PR Battle

ImPRessions - Crenshaw Communications

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. In only six weeks, they may have accomplished more to raise awareness and change public opinion on gun safety than many well-funded groups before them. Though it remains to be seen whether they will ultimately effect change, the accomplishment is extraordinary.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE. The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social media

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Three Steps to Finding Better Influencers

Onclusive

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond just follower size.

How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Tech PR Guide to Executive Podcast Gigs

ImPRessions - Crenshaw Communications

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. There’s a podcast for everything: from Meowster for cat lovers to The Survivalist Prepper Podcast, a show for doomsayers awaiting the collapse of civilization. The opportunities are exciting.

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These are the top influencers on Instagram in 2018

NewsWhip

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […]. The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip.

How Marketing Has Changed

Ronn Torossian

Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online. Twenty years ago, there was no such thing as eCommerce. To learn about a new product, a client would have to see it on television, or advertised on a magazine. For many modern customers, it’s hard to imagine what life was like when their grandparents … READ MORE ».

PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. So-called speaking ops are a great way to build exposure and often come with built-in media coverage. All it takes is a strategy and advance planning. Maximize exec speaking opportunities.

4 ways PR pros can write copy that journalists love

PR Daily

PR is more than media relations, but gaining press coverage comprises a large part of many communicators’ daily responsibilities. Seeking a media relations win for your organization or client? Colleen Newvine, a marketing consultant and AP Stylebook’s product manager, shared several writing and pitching secrets that you can use to secure headlines. Consider these insights: 1. Put journalists first.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Social Media Guide to Posting on Instagram

NewsWhip

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The […]. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

Uber Self-Driver Kills Woman

Ronn Torossian

Ask most drivers and they will tell you it was bound to happen sooner or later, but many didn’t expect it to be this soon. So-called self-driving cars haven’t been on the streets very long, even in test markets, and already a person has been killed. The accident happened in Tempe, Arizona on a Sunday night. According to authorities, the Uber car was in “self-driving” mode when it struck the woman. There was a driver in the car supposedly watching to avoid those … READ MORE ».

Who owns social media?

Stuart Bruce

It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading → The post Who owns social media? appeared first on STUART BRUCE. corporate communications public relations Reputation Management social media

Study: Snapshot of U.S. social media preferences

PR Daily

Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences. The survey found that 68 percent of U.S. adults still use Facebook, and 73 percent watch videos on YouTube. Smaller networks such as Instagram, LinkedIn and WhatsApp continue to rise in popularity. Despite reports of recent woes.

Study 101

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Finding Our Inner Picasso in Portland: The Art Form of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

Fred Savage Accused of Battery

Ronn Torossian

Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days. A former costume department employee that worked on The Grinder is accusing Savage of harassment, discrimination, assault and battery.

Public relations strategy and communications measurement are what senior PR practitioners need most

Stuart Bruce

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR). This year’s report is important because for the… Continue Reading → The post Public relations strategy and communications measurement are what senior PR practitioners need most appeared first on STUART BRUCE.

Report: When to mention your brand in your content

PR Daily

When it comes to branded content, tout your organization sparingly for the best results. A recent Pressboard study. of branded content revealed that although transparency is important, content marketers and copywriters shouldn’t cross the line into overt promotion. After evaluating more than 300 pieces of brand content, Pressboard reported that articles in which the organization sponsoring it was mentioned in the first 100 words carried an average reading time of 56.2 seconds.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. About one third (32%) said it’s about the same and 14% are unsure.

SXSW Recap: PR takeaways from this year’s event

Media Bullseye

Every year, people from all branches of media and technology, including musicians, actors, marketers, and programmers, gather in Austin for South by Southwest (SXSW). Founded in 1987, SXSW started as an indie music festival and has grown to a ten-day festival celebrating innovation and technology, film, and music. The ten days are filled with informative keynote speakers, entertaining performances and installations, and introductions to cutting-edge tech.

Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches

PR News

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued. The post Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches appeared first on PR News Blog. Media Relations PR News Blogger Network

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8 crisis myths you should ignore

PR Daily

A lot has been written about crisis communications. Type the phrase into Google, and it returns more than 16 million results. Search “crisis media management,” and you will see more than 7 million results. Is it really helpful to have so much information and advice available with just a few taps on a keyboard? There are certainly a few recurring myths and misconceptions contained within those pages. Here are eight myths that don’t add up: 1. Journalists are the enemy.”.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

CMOs Regard Measurement as Key to Proving Value

The Proactive Report

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel.

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Siri, find me the top food and wine reporters. ranked in order from the outlet with the largest audience to the smallest. that prefers pitches via e-mail with phone call followup afterward. in the mid-Western U.S. that we’ve never connected with before.”.

The Future Anatomy of a PR Pro

TrendKite

The new media reality means that PR professionals are going to need a new set of skills to survive in the future

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Tell your story on a massive scale

PR Daily

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What Is Your Personal Code of Conduct?

PRSay

The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”. As a professional, you live in the world of conduct codes. Every profession has them; industries have them, many individual businesses and organizations have them. Over the years, as my career has progressed, the problems I help others resolve become more complicated.

Nostalgia Marketing

Shift Communications

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest parts of blogging is answering the question: “What should I write about?”.

How to Make Every Part of Your PR Content Strategy More Data-Driven

Prowly

By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results. The post How to Make Every Part of Your PR Content Strategy More Data-Driven appeared first on Prowly Magazine. Content Marketing content marketing