PR in High Definition
JANUARY 31, 2023
We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock?
PR Daily
FEBRUARY 2, 2023
It comes down to knowing your influencer. Influencer marketing is a $16.4 billion industry. From TikTok to Instagram to YouTube to LinkedIn, it’s a rapidly maturing business segment that should be part of most marketer’s toolkit.
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Agility PR Solutions
JANUARY 30, 2023
Some things never change, and one of those things is the glorification of sports in America. But anyone who closely follows the sports scene can notice that things are changing, especially readers of the New York Times.
Stephen Waddington
FEBRUARY 1, 2023
As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!
Flatiron Communications
JANUARY 30, 2023
Instant, Uncanny, but Still Lacking for PR Pros Over the weekend, I read a piece in the WashPost on how the high cost of EVs is a deterrent to the green energy transition, even with the $7500 federal tax credit.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR Daily
FEBRUARY 1, 2023
A sneak peek at the full data. Each year, Ragan’s Communications Benchmark Report offers industry-specific insights into what areas and practices are driving the biggest wins for communicators leaders — and posing the biggest challenges.
Institute for Public Relations
JANUARY 31, 2023
Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.)
Stuart Bruce
JANUARY 29, 2023
Step back a few years and it seemed the entire PR industry (as it exists on Twitter, LinkedIn and blogs) fawned over Edelman’s annual launch … Business corporate communications public relations Research
Agility PR Solutions
JANUARY 31, 2023
Did you know that the average PR team only track five metrics when crafting a new campaign?
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Onclusive
JANUARY 31, 2023
In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved.
Ronn Torossian
JANUARY 31, 2023
Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get.
PR Daily
FEBRUARY 2, 2023
Plus: Why you’re so burned out on trendy buzzwords. Ticketmaster has another chance to get it right — or very wrong. Months after the Taylor Swift tour debacle , another of the most popular artists in the world has announced a world tour, with tickets to be sold by Ticketmaster.
Agility PR Solutions
JANUARY 31, 2023
Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.
Garrett Public Relations
JANUARY 29, 2023
As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks.
NewsWhip
FEBRUARY 1, 2023
Just last year, advertisers paid an average of 6.5 million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast.
PR Daily
FEBRUARY 1, 2023
Editors have high standards. Here’s how to meet them. Along with media pitches, contributed articles are the lifeblood of any PR strategy.
Agility PR Solutions
FEBRUARY 2, 2023
Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Flack's Revenge
FEBRUARY 1, 2023
“Have your people call my people, we’ll do lunch.” So goes the old Hollywood schmooze about dealmaking. But can we be far off from a day when it is AI that brokers the deals? ChatGPT got me thinking about this. It has been a massive buzz creator since OpenAI unveiled it late last year. ChatGPT is a perfect PR vehicle, a nice tech pick-me-up in an age when many are feeling burned by tech. It is fun to kick the tires, and people like sharing their experiences.
Mindful Marketing
JANUARY 29, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.
PR Daily
JANUARY 31, 2023
Updates from LinkedIn, Instagram and Twitter. Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all. We’ve got you covered. Here’s what you need to know about this week.
Agility PR Solutions
JANUARY 29, 2023
Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool.
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
Ethical Voices
JANUARY 30, 2023
Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what?
NewsWhip
FEBRUARY 3, 2023
We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage.
PR Daily
FEBRUARY 1, 2023
Ready to climb the communications career ladder? Here are 10 hard-won secrets for moving from tactician to respected strategist at your organization. In the wake of unprecedented upheaval, today’s leaders are looking for communicators who are strategic advisors — not order takers.
Agility PR Solutions
FEBRUARY 1, 2023
If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted.
5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
FEBRUARY 2, 2023
Participating in workplace volunteerism or volunteering one’s own time can make a huge difference in our community. Read more from Scott Hanson on Gen Z's involvement in philanthropy and how it helped him create a new word in this post. Odds and Ends community relations gen z giving philanthropy
PR 20/20
FEBRUARY 1, 2023
T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. Ready North was built on a pioneer mindset.
PR Daily
FEBRUARY 1, 2023
Plus: The biggest challenges for content marketing. The good news is that there’s a new tool that will help humans detect when a post is written by AI tools like ChatGPT. The bad news is it doesn’t really work. Don’t take our word for it.
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