Sat.Aug 13, 2016 - Fri.Aug 19, 2016

How to Write an Email Your Customers Will Give a Crap About

Onclusive

“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day.

13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

Is your content getting the reach it deserves? Are enough people seeing it? With our inboxes flooded seemingly every nano second with content, how do you ensure yours gets seen? To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips.

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Creating, Distributing, & Amplifying Your Press Release

Cision

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation.

9 Need-to-Know Rebranding Tips

ReimaginePR

Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#PR Takes Your Business Beyond #Brand Awareness

PR Expanded

Brand awareness is just the beginning of what good PR can do for your company. By incorporating PR into your communication program, a business can quickly move beyond awareness straight toward customer loyalty and advocacy.

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Behind the Headlines With Imelda Suriato

Cision

Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand.

3 roadblocks to posting great content

PR Daily

You’re not alone if you’ve poured significant resources into content creation only to see your efforts fall short. The road to posting great content that consistently gets seen and shared can seem more like an obstacle course than a clear publishing path.

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Theranos and the media: a cautionary tale for PR

Media Bullseye

A lot of digital ink has been spilled chronicling the rapid rise and equally quick fall of Theranos and its founder, Elizabeth Holmes. This tale is instructive from the perspective of how changes in the media business have altered the relationship between PR and the press, particularly in technology.

PR Secrets To Securing Speaking Engagements

ImPRessions - Crenshaw Communications

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Behind the Headlines with Erik Wheater

Cision

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life.

Study: To win over millennials, increase your digital presence

PR Daily

When interacting with brand managers online, millennials are paving the way for an abundance of consumers to move toward digital. To drive brand loyalty, brand managers must strive for consistency in their customer outreach and response—and must do it across multiple channels.

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How to Mitigate the Transference of Stress During a Crisis

Melissa Agnes

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.”

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Print vs. Online Monitoring

Media Bullseye

Media monitoring has changed substantially from when I first started doing public affairs work.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Cision

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. So how can you grab the attention of shoppers? You need to earn a spot in a trusted third-party publication.

10 struggles that social media managers face

PR Daily

No, it is not that easy. Launching a social media campaign does not end with publishing content and hoping for the best. You can’t just hope that your campaign becomes a success and that your content goes viral.

How to Choose Which Communications Platforms to Use in a Crisis

Melissa Agnes

With so many platforms and tools available to us today, how do you choose the right communications platform for your organization to leverage in a crisis? Tune in to this week’s #crisisready video and find out! Have more to add to this story?

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Can interface changes save the news?

Media Bullseye

Venture capitalist Fred Wilson recently posted a piece on paying for news, a topic that is much-considered and frequently discussed here on Media Bullseye. Wilson’s piece made note of a few interesting bits of information he gleaned from asking some Millennials if they’d pay for news.

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Your Marketing Is Only As Strong As Its Weakest Link

Cision

“What matters more if you want to build a great soccer team, how good your best player is or how good your worst player is? … in soccer what matters is how good your worst player is.”

Skin irritations force McDonald’s to ‘swiftly’ pull new kids fitness trackers

PR Daily

McDonald’s attempt to encourage children to exercise came to a screeching halt Wednesday. The "Step It! Activity Band” fitness trackers given out in Happy Meals “apparently caused skin irritations” in youngsters. Fox News reported the bands came in six colors and strapped on like a wristwatch.

How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t sacrifice good copy just to stuff a keyword in a headline for force fit a link.

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62 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government . Government Affairs Coordinator , American Crystal Sugar Company, Washington, DC.

Seven Tips For Submitting & Winning Awards

The Stalwart Blog

Ever submitted an award nomination for a client and then were shocked to learn they didn’t win? When it comes to suggesting a professional or company for an award, there are certain things nominators should keep in mind to ensure their submission shines. .

5 ways PR pros can become better writers

PR Daily

Whether your niche lies in public relations or marketing, communications or digital, your ability to write will make or break many opportunities that come along for you. It’s a core skill, and if you haven’t got it, you’ll soon be found out. Luckily, it’s one that can be learned and honed.

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Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

Do you want to appear on the first page of Google's search results? Who doesn't? It is a much-coveted spot for any B2B company. So how do you stand out from the crowd and go from SEO wannabe to SEO master? Learn from the mistakes of those who have gone before you.

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Media Bullseye Roundtable 2016.12 with Scott Monty

Media Bullseye

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Scott Monty , CEO and founder of Scott Monty Strategies and the producer of the Full Monty podcast and newsletter.

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Customer Care | The Ultimate PR Strategy

Reputation Us

This may put some PR professionals on alert but — if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR.

Key insights from an Apple PR pro

PR Daily

I recently wrote an article titled “What I Learned From 10 Years of Doing PR for Apple”. about my time with the company and the lessons learned there that I still value today: Keep it simple. Value reporters’ time. Be hands on. Stay focused. Prioritize media influencers. It was published in.

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5 Disastrous B2B Content Marketing Mistakes That Are Costing You Big

B2B PR Sense

Are you getting the payoff you rightfully deserve from your B2B marketing campaign? What mistakes could be standing between your efforts and rocking results? Discover what you need to change, then sit back and watch your results soar! Too Much Shameless Self Promotion.

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Chats with Chip: Terry Flannery and University Marketing

Media Bullseye

On the most recent episode of Chats with Chip, Terry Flannery , Vice President for Communication at American University, joined Chip to discuss communication and marketing departments in higher education.

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What Every Company PR Plan Needs: Broad Strokes

Shift Communications

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right.

3 ways PR pros can emulate Olympic athletes

PR Daily

Throughout the coverage of the 2016 Summer Olympic Games in Rio, the phrase “PR" is often heard. For athletes, the two letters embody a "personal record"—all of their hard work, dedication, success and perseverance.